Primer Filter Criteria
Use filters from Primer's database of contacts
Last updated
Use filters from Primer's database of contacts
Last updated
Primer's database is built from many of the same data providers that power tools like Apollo.io or ZoomInfo. You can use our firmographic and demographic criteria as filters when shaping your audience.
When using Primer's database, you can filter audiences based on various fields:
Annual Revenue: Filter companies based on revenue ranges.
Company Location: Refine searches by country, state, or city.
Domain: Search based on company websites. Companies not matched will appear in red.
Founded Year: Filter companies by their founding year.
Headcount: Target companies based on their size.
Industry: Filter by industry type (full list here).
Keywords: Utilize keywords related to company activities.
Technologies: Includes both front-end technologies found on websites and some back-end technologies sourced from job postings.
Department & Sub-Department: Filter by specific departments within companies. Inferred from job titles. Not every record will have a department.
Person Location: Target individuals based on their location, with options to filter by country, state, or city.
Seniority Level: Inferred from job titles. Not every record will have a seniority.
NAICS Code: Filter companies using their official NAICS industry classification.
Degrees: Search for individuals based on their academic degree levels.
Majors: Filter individuals by their field of study or academic major.
Skills: Target individuals by specific skills listed on their profiles.
In addition to the filters above, you can also segment audiences based on their interactions with your website:
Form Name Filter records by the specific name of the form that was submitted on your website (e.g., “Demo Request”, “Contact Us”).
Available for: Company and Contact
Form Submits Filter records based on when a form was submitted.
Available for: Company and Contact
These filters help you build audiences based on real-time form engagement.
Job Title: Up to 255 job titles can be specified. Use the "is" operator for an exact match or the "contains" operator to pull records that contain title keywords. Use the "does not contain" operator to exclude keywords.