Primer Filter Criteria

Use filters from Primer's database of contacts

Primer's database is built from many of the same data providers that power tools like Apollo.io or ZoomInfo.

Access over 220 million people with verified job information from the last 270 days. Explore data on more than 15 million companies with at least one employee according to LinkedIn. You can use our firmographic and demographic criteria as filters when shaping your audience.

Available Data Fields

When using Primer's database, you can filter audiences based on various fields:

• Job Title: Up to 255 job titles can be specified. Use the "is" operator for an exact match or the "contains" operator to pull records that contain title keywords. Use the "does not contain" operator to exclude keywords.
• Annual Revenue: Filter companies based on revenue ranges.

• Company Location: Refine searches by country, state, or city.

• Domain: Search based on company websites. Companies not matched will appear in red.

• Founded Year: Filter companies by their founding year.

• Headcount: Target companies based on their size.

• Industry: Filter by industry type (full list here).

• Keywords: Utilize keywords related to company activities.

• Technologies: Includes both front-end technologies found on websites and some back-end technologies sourced from job postings.

• Department & Sub-Department: Filter by specific departments within companies. Inferred from job titles. Not every record will have a department.

• Person Location: Target individuals based on their location, with options to filter by country, state, or city.

• Seniority Level: Inferred from job titles. Not every record will have a seniority.