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  • BUILDING AUDIENCES
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  • SYNCING AUDIENCES
    • Syncing Your Audience
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      • Facebook Intro for B2B Marketers
  • TROUBLESHOOTING CONNECTIONS
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      • Error: Too Many Custom Audiences in Facebook
    • Google Troubleshooting
      • Error: Google "Please verify that the account has been whitelisted."
      • Troubleshooting: How to Share Audiences Between Google Ads and DV360
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  • Getting Started
  • Recommended Audience Size
  1. SYNCING AUDIENCES

Facebooks Ads

Primer gives you the ability to create high match rate Facebook custom audiences.

PreviousLinkedIn AdsNextFacebook Intro for B2B Marketers

Last updated 11 months ago

Getting Started

These audiences can be used across Facebook and Instagram ad placements.

Please see our section on if you need assistance setting up your integration.

Recommended Audience Size

Facebook prefers an overabundance of data. It provides an advantage for their algorithm, which identifies those users most likely to act in accordance with your campaign objective. Their minimum audience size requirement is meant to protect the privacy of the audience members, reducing the likelihood of identifying individuals via Facebook pixels or their actions on ads.

Based on extensive testing, we recommend the following audience sizes:

Awareness building for outbound

>5,000 users

Direct-response, last-click conversion

>30,000 users

Lookalike

>500 users

Check out our for a more extensive breakdown of how to best leverage Primer audiences within Facebook

connecting your ad platforms
Facebook Intro for B2B Marketers
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