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  • Welcome to Primer!
  • Managing Your Account
    • Invite a User to Your Primer Account
    • Change User Role
    • Upgrade Subscription
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    • Notification Center
  • Product Changelog
  • An Introduction to Primer's Database
    • Information Security
  • Connections
    • Connecting the Primer Pixel
    • Setting up Connections
      • Connecting Salesforce to Primer
        • Salesforce Requirements and Permissions
        • Troubleshooting Your Salesforce CRM Connection to Primer
      • Connecting HubSpot to Primer
        • HubSpot Requirements and Permissions
        • Troubleshooting Connections Errors
  • BUILDING AUDIENCES
    • How to Build an Audience
      • Primer Filter Criteria
        • Department Definitions
        • Industry Definitions
      • Audience Match Rate Estimates
      • Audience Summary
      • Audience Preview
      • Salesforce Filter Criteria
      • HubSpot Filter Criteria
      • Using CSVs as Filter Criteria
      • Understanding Salesforce and CSV Match Rates
      • Performant Audience Sizes
    • Managing Audiences in Primer
      • Audience Statuses
      • Matched Audience Size
      • Audiences Dynamically Update
      • Active Audience Slots
      • Ad Audience Best Practices
  • USE CASES
    • PMax Campaigns Audience Signals
    • Unbranded Search Exclusion Audiences
    • Unbranded Search Inclusion Targeting
  • Meta Lead Gen Custom Audiences
  • LinkedIn Audience Efficiency
  • Set Up a Cross-Channel ABM Campaign
  • Apply Audiences to Demand Gen Campaign
  • Set Up Meta Lookalike Campaigns
  • Branded Search Exclusion Audiences
  • HubSpot Buyer Intent
  • 6Sense Ad Expansion
  • Koala Signals into Ads
  • Implementing Box-In Retargeting for Audience Exclusion
  • CRM Retargeting
  • Opp Acceleration
  • SYNCING AUDIENCES
    • Syncing Your Audience
    • Google Ads
      • Google Match Rates
      • Google Ads Metrics
    • LinkedIn Ads
    • Facebooks Ads
      • Facebook Intro for B2B Marketers
  • TROUBLESHOOTING CONNECTIONS
    • Meta Troubleshooting
      • Error: Facebook Custom Audiences Terms of Service
      • Error: Facebook Ad Account Not Associated with a Business
      • Error: Facebook Permissions
      • Error: Too Many Custom Audiences in Facebook
      • Issue: Junk Leads Because of Advantage+ Audience Setting
    • Google Troubleshooting
      • Error: Google "Please verify that the account has been whitelisted."
      • Troubleshooting: How to Share Audiences Between Google Ads and DV360
      • Trouble Locating a Specific Audience in Google
      • Trouble Understanding Google Match Rate vs. Audience Size
    • Other
      • Error: Miscrosoft "Customer List Terms And Conditions Not Accepted"
  • UNDERSTANDING PERFORMANCE
    • Benchmarking Success
    • Match Rate vs. Reach Rate
  • Learn More
    • Conversion Lift Analysis (Beta)
    • Experimental Ad Destinations (Beta)
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  • Getting Started
  • Recommended Audience Size
  1. SYNCING AUDIENCES

Facebooks Ads

Primer gives you the ability to create high match rate Facebook custom audiences.

Meta Ads can drive powerful B2B lead generation when paired with precise audience targeting. Primer lets you build custom audiences based on your Ideal Customer Profile—such as company size, department, and seniority—and sync them directly to Facebook and Instagram. This approach helps you overcome Meta’s broad native targeting, improving lead quality and campaign efficiency.

Learn more with a detailed guide and best practices, by visiting Primer’s Meta Lead Gen Guide.

Getting Started

These audiences can be used across Facebook and Instagram ad placements.

Recommended Audience Size

Facebook prefers an overabundance of data. It provides an advantage for their algorithm, which identifies those users most likely to act in accordance with your campaign objective. Their minimum audience size requirement is meant to protect the privacy of the audience members, reducing the likelihood of identifying individuals via Facebook pixels or their actions on ads.

It takes up to 12 hours for a Meta audience to fully match.

Based on extensive testing, we recommend the following audience sizes:

Awareness building for outbound

>5,000 users

Direct-response, last-click conversion

>30,000 users

Lookalike

>500 users

Check out our Facebook Intro for B2B Marketers for a more extensive breakdown of how to best leverage Primer audiences within Facebook

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Last updated 9 days ago

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