> For the complete documentation index, see [llms.txt](https://support.sayprimer.com/primer/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.sayprimer.com/primer/use-cases/pmax-campaigns-audience-signals.md).

# PMax Campaigns Audience Signals

Performance Max works best when it knows who to go after. With Primer, you can feed it high-intent audience signals—like decision-makers at mid-market companies, or people showing strong buying intent. These tailored signals help guide Google’s automation toward the leads that actually matter, improving efficiency and conversion quality.

Want to see how it works in action? Check out Primer’s [Google pMax guide](https://www.sayprimer.com/use-cases/primer-google-pmax) for detailed insights and effective results.

### **How to Apply Primer Audiences as Signals for Performance Max Campaigns:**

{% embed url="<https://www.loom.com/share/a9941f47f7764ac0b15b06b3793ca5f2>" %}

* **Navigate to Google Ads Manager**
  * Sign into your Google Ads account and head to the **Campaigns** tab.
* **Select Your Performance Max Campaign**
  * Find and click on the Performance Max campaign you want to edit.
* **Open Asset Groups**
  * Within the campaign, go to **Asset Groups**.
* **Edit Audience Signals**
  * Click the **Edit** icon next to **Signals**.
* **Search or Browse Your Customer Lists**
  * Look for the Primer audiences you want to use as signals.
  * You can search by audience name or browse through your lists to locate them.
* **Apply and Save**
  * Add each relevant Primer audience (e.g., audiences that represent your ICP).
  * Click **Save** to finalize the changes.

Once saved, you’re all set! Your Performance Max campaign will now use these Primer audiences as signals to optimize targeting and performance.


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