Conversion Notifications`
Notification Channels
You can stay informed in two ways:
Slack: Connect Slack to receive daily updates highlighting your most relevant website visits and form submissions.
Email: Automatically receive a weekly summary of website activity, including form submissions and top visitor insights.
Slack helps your team stay aligned in real time, while the email digest gives a complete overview at the end of each week.
Slack Notifications
Slack notifications are sent when website visitors are either de-anonymized or submit a form on your site.
Each notification includes:
Activity details: Page(s) viewed, visit time, and duration
Visitor insights: Role, seniority, and location (when available)
Company details: Company name, website, location, total visits, and session time
Intent score: How engaged the company has been recently
Engagement patterns: See how often a company or visitor returns and which pages draw the most attention
Quick links: Direct access to view more insights in your Primer dashboard
If a visitor’s details aren’t available due to privacy rules, you’ll still see company-level information and their website activity summary.
U.S. visitors (Americas): When possible, you’ll see contact-level details — such as name, email, job title, and location.
Outside the U.S.: Visitors are anonymized. If the visitor is located outside the US (for example: Canada, EU, UK, etc.), personal identifiers such as name and email are intentionally hidden or blurred.
Email Notifications
Primer sends weekly email summaries with key website and conversion activity.
Each email includes:
Revealed Visitors: Total revealed visitors for the week with week-over-week change
Form Fills: Total form submissions with week-over-week change
Recent Activity: A sample of recent revealed visitors (company, visit duration, UTM) and recent form fills
Use email notifications for a quick pulse check or to share activity with stakeholders. For deeper analysis and action, click through to the Overview.
Managing Your Notifications
Go to Settings → Notifications in your Primer dashboard.
Connect Slack to receive daily visitor updates — you’ll automatically get weekly email summaries too.
⚠️ Slack Admin Access May Be Required Many companies restrict who can install new Slack apps. If your workspace requires admin or owner approval, you’ll need to invite a Slack Workspace Admin or Owner to Primer to complete the installation.
FAQs
Q: Are these notifications real-time? Not immediately — they’re sent in batches (daily for Slack, weekly for email) to keep things focused and prevent overload.
Q: Can I filter or turn off certain notifications? Yes, you can adjust your preferences in Settings → Notifications, including quiet hours or digest mode.
Q: What if I don’t see visitor details? Some visitors may remain anonymous due to privacy regulations (especially outside the U.S.). You’ll still see company-level data for context.
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