# Conversion Notifications

#### Notification Channels <a href="#notification-channels" id="notification-channels"></a>

You can stay informed in two ways:

* **Slack:** Connect Slack to receive daily updates highlighting your most relevant website visits and form submissions.
* **Email:** Automatically receive a weekly summary of website activity, including form submissions and top visitor insights.

Slack helps your team stay aligned in real time, while the email digest gives a complete overview at the end of each week.

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#### Slack Notifications <a href="#notification-channels" id="notification-channels"></a>

Slack notifications are sent when website visitors are either de-anonymized or submit a form on your site.&#x20;

<figure><img src="/files/89lehXlCmNTN40E2FIJW" alt=""><figcaption></figcaption></figure>

Each notification includes:

* Activity details: Page(s) viewed, visit time, and duration
* Visitor insights: Role, seniority, and location (when available)
* Company details: Company name, website, location, total visits, and session time
* Intent score: How engaged the company has been recently
* Engagement patterns: See how often a company or visitor returns and which pages draw the most attention
* Quick links: Direct access to view more insights in your Primer dashboard

If a visitor’s details aren’t available due to privacy rules, you’ll still see company-level information and their website activity summary.

* **U.S. visitors (Americas):** When possible, you’ll see contact-level details — such as name, email, job title, and location.
* **Outside the U.S.:** Visitors are anonymized. If the visitor is located **outside the US** (for example: Canada, EU, UK, etc.), personal identifiers such as name and email are intentionally hidden or blurred.

<figure><img src="/files/64HaGrHGaVF9wqCANeEs" alt=""><figcaption></figcaption></figure>

***

#### Email Notifications <a href="#managing-your-notifications" id="managing-your-notifications"></a>

Primer sends **weekly email summaries** with key website and conversion activity.

<figure><img src="/files/KCIznyW43pm6IyfEt1dn" alt="" width="375"><figcaption></figcaption></figure>

Each email includes:

* **Revealed Visitors:** Total revealed visitors for the week with week-over-week change
* **Form Fills:** Total form submissions with week-over-week change
* **Recent Activity:** A sample of recent revealed visitors (company, visit duration, UTM) and recent form fills

Use email notifications for a quick pulse check or to share activity with stakeholders. For deeper analysis and action, click through to the **Overview**.

***

#### Managing Your Notifications <a href="#managing-your-notifications" id="managing-your-notifications"></a>

* Go to [Settings → Notifications ](https://my.sayprimer.com/settings?tab=Notifications)in your Primer dashboard.
* Connect Slack to receive daily visitor updates — you’ll automatically get weekly email summaries too.

<figure><img src="/files/aziNaACbBVOt4YKDpzEU" alt="" width="375"><figcaption></figcaption></figure>

⚠️ **Slack Admin Access May Be Required**\
Many companies restrict who can install new Slack apps. If your workspace requires admin or owner approval, you’ll need to [invite a Slack Workspace Admin or Owner ](https://support.sayprimer.com/primer/managing-your-account/invite-a-user-to-your-primer-account)to Primer to complete the installation.

***

#### FAQs <a href="#faqs" id="faqs"></a>

**Q: Are these notifications real-time?** Not immediately — they’re sent in batches (daily for Slack, weekly for email) to keep things focused and prevent overload.

**Q: Can I filter or turn off certain notifications?** Yes, you can adjust your preferences in Settings → Notifications, including quiet hours or digest mode.

**Q: What if I don’t see visitor details?** Some visitors may remain anonymous due to privacy regulations (especially outside the U.S.). You’ll still see company-level data for context.

**Q: How can I disable website text and link previews?** Text and link previews controlled by an individual's Slack preferences. To disable them:

1. Click your profile picture > Preferences.
2. Go to Messages & media.
3. Under "Inline media & links," uncheck boxes for "Show images and files from linked websites" and "Show text previews of linked websites".

<figure><img src="/files/UQakbGXmbPDJPfoBMHbG" alt="" width="375"><figcaption></figcaption></figure>


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