Welcome to Primer!

In today's competitive landscape, every dollar counts. You're investing in reaching your target audience, but are you sure you're hitting the mark? The pain of wasting money on the wrong people is all too real.

We're here to help you target the right people with pinpoint accuracy, ensuring that your marketing efforts yield the best results.

Primer is designed to help you activate your marketing strategy like never before:

• Target Your Audiences on Key Channels: Primer enables you to extend your reach across crucial platforms including Facebook(Meta), LinkedIn and Google, boasting leading match rates that ensure you're connecting with the right individuals.

• Tailor-Made Audiences: Craft custom audiences effortlessly. With Primer, you can build lists based on your target accounts, specific segments of your ICP, or stages of your funnel.

Wondering how we do it? We understand that no data provider has 100% coverage, but Primer has a unique approach. We stack enrichment sources together to achieve higher fill rates and use data science to understand what fields matter to deterministically match users to ad platforms.

Higher higher match rates mean you can connect with more of the right people within your ICP. Primer lets you seamlessly sync these carefully curated audiences to your paid social channels, ensuring that your marketing efforts are as effective and efficient as possible.

With Primer, you can maximize your ROAS, and stop wasting resources on junk leads from B2C ad platforms. Say goodbye to inefficiency and hello to precision in your outreach.