# Benchmarking Success

#### Ad Audiences

We have 2 keys ways to benchmark with the success of a Primer Ad Audience

#### **Assessing** Primer audience metrics vs. native targeting in platform

The main alternative to a Primer audience is native audience targeting in ad platforms like LinkedIn, Meta, and Google

Step 1: Create campaign with native targeting for the audience criteria

Step 2: Duplicate the campaign and use the Primer audience instead of the native audience

Step 3: Compare the performance metrics of the two campaigns

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#### Assessing Primer’s impact on last-click form submit

While not a lot of B2B buyers last-click form submit from ad campaigns, it's still critical to measure.

Step 1: Make sure you have UTM parameter tracking set up

Step 2: Create ad campaigns that reference "Primer" in a UTM parameter

Step 3: Assess the UTM source of your form submits

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