Benchmarking Success
Ad Audiences
We have 2 keys ways to benchmark with the success of a Primer Ad Audience
Assessing primer audience metrics vs. native targeting in platform
The main alternative to a Primer audience is native audience targeting in ad platforms like LinkedIn, Meta, and Google
Step 1: Create campaign with native targeting for the audience criteria
Step 2: Duplicate the campaign and use the Primer audience instead of the native audience
Step 3: Compare the performance metrics of the two campaigns
Assessing primer’s impact on last-click form submit
While not a lot of B2B buyers last-click form submit from ad campaigns, it's still critical to measure.
Step 1: Make sure you have UTM parameter tracking set up
Step 2: Create ad campaigns that reference "Primer" in a UTM parameter
Step 3: Assess the UTM source of your form submits
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