# Benchmarking Success #### Ad Audiences We have 2 keys ways to benchmark with the success of a Primer Ad Audience #### **Assessing** Primer audience metrics vs. native targeting in platform The main alternative to a Primer audience is native audience targeting in ad platforms like LinkedIn, Meta, and Google Step 1: Create campaign with native targeting for the audience criteria Step 2: Duplicate the campaign and use the Primer audience instead of the native audience Step 3: Compare the performance metrics of the two campaigns {% embed url="" %} #### Assessing Primer’s impact on last-click form submit While not a lot of B2B buyers last-click form submit from ad campaigns, it's still critical to measure. Step 1: Make sure you have UTM parameter tracking set up Step 2: Create ad campaigns that reference "Primer" in a UTM parameter Step 3: Assess the UTM source of your form submits {% embed url="" %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://support.sayprimer.com/primer/understanding-performance/benchmarking-success.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.