Audience Summary

You can now get a clear snapshot of your audience right from the Audience Summary on the right side of your audience page.

Whether you want a quick glance or a deep dive, you can expand or collapse the panel as needed.

Why You’ll Love It The Audience Summary gives you a bird's-eye view of the makeup of your audience, breaking down key firmographics like company size, industry, and location.

• Instant Insights: The data is shown as percentages for easy understanding, but hover over any part, and you’ll see the exact counts behind them.

• Interactive & Dynamic: You can exclude and include attributes directly from the summary tab. These changes instantly update your filter criteria, helping you refine your audience on the fly.

To exclude, click "X" next to the selection, it will turn red. Then, press enter or choose "Estimate Now" in the popup if you'd like the audience size estimate to update.

To include, click the blue pill, and the selection will turn green. Then, press enter or select "Estimate Now" in the popup.

How It Helps You? The Audience Summary is your go-to for analyzing and tweaking your audience.

For example, if your audience size is bigger than expected, take a quick look at the summary to see which groups don’t fit. Exclude and Include them in just a few clicks, and boom—you’ve fine-tuned your audience in seconds.

Below is the list of attributes that are covered in the summary tab.

Attribute	Company / People	Description	Example
Job titles	People	Summarizes the percentage of people with various titles in the audience	Chief Marketing Officer
Seniority Level	People	Summarizes the percentage of people with various Seniority level in the audience	C - Suite
Department	People	Summarizes the percentage of people under different departments in the audience	Marketing
Companies By People	Company	Summarizes the percentage of people in a company that is in the list	50
Annual Revenue	Company	Summarizes the percentage of companies annual revenue range	1 M - 5 M
Headcount	Company	Summarizes the percentage of companies in various headcount (number of employees) range	50 - 100
Company Location	Company	Summarizes the percentage of companies in different Locations	United States
Industry	Company	Summarizes the percentage of companies in different Industries	Marketing and Advertising