Apply Audiences to Demand Gen Campaign

How to Add a Primer Customer List Audience to a Google Demand Gen Campaign

There are two quick ways to add a Primer Customer List audience to your Demand Gen campaign in Google Ads:

• Via Audiences & Keywords

  • Log into Google Ads and select your Demand Gen campaign under Campaigns.

  • In the left-hand menu, go to Audiences & Keywords > Audiences.

  • Click Edit Audience Segments and choose the relevant Ad Group.

  • Search for or browse your Customer List, then click Save.

• Via Campaign Settings

  • Select your campaign and click the Settings icon.

  • Choose the Ad Group you want to edit.

  • Open the Audience dropdown and click the Pencil icon to edit.

  • Search for or browse your Primer Customer List, then save your changes.

Why Use Primer Audiences?

Primer audiences let you target Google YouTube, Display, and Discovery ads at a finer level than Google’s native options—ensuring your ads reach exactly the people you want.