Connecting Ad Accounts

Go to the Connections page to link your platforms and manage data imports.

Ad Platforms

To get started, select an ad platform and follow the prompts to link your account. This will sync your audience data, enabling you to use Primer audiences for campaigns on the following platforms:

  • Meta - Show ads on Facebook, Instagram and Meta's 3rd party network.

  • Google - Use audiences in Search, Performance Max, Display and YouTube campaigns.

  • LinkedIn - Advertise across LinkedIn's native and 3rd party networks.

  • Reddit - Reach highly engaged communities across Reddit and use Primer audiences to improve match rates, refine ICP targeting, and run more efficient campaigns.

  • DV360 (Display & Video 360) – Reach users across YouTube, Gmail and the Google Display Network. Primer syncs your CRM and ICP data directly to DV360 so you can retarget accounts, cap frequency across channels and measure results through Floodlight.

💡 Having trouble connecting? Review our troubleshooting tips for Metaarrow-up-right and Googlearrow-up-right.

Requesting New Integrations

  • Request – If the integration you need isn't available, tap on the Request box and let us know what you need. Your feedback helps us prioritize new connections!

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