What's New
New Filter: Years of Experience
Feb 15, 2025
Now you can find the right professionals based on their experience! Whether you're looking for mid-level talent or seasoned experts, this new filter helps you better segment your audience by factoring in years of experience. This ensures you're reaching the right people with the right expertise, making your targeting more precise and effective.
When combined with seniority, it helps you narrow down your audience even further, making it easier to connect with professionals at the right career stage.
Feb 1, 2025
Primer is introducing a closed beta for syncing custom audiences to Twitter, TikTok, and Reddit ad platforms. This early access program lets you test new channels, expand your reach, and gain insights into audience performance. Through Census, our integration partner, you can seamlessly sync customer list audiences without manual uploads, ensuring efficiency and accuracy. While this beta does not guarantee long-term integration, it’s a great opportunity to experiment with new targeting strategies and optimize ad performance.
This is a chance to experiment with new ad platforms and influence future development.
Conversion Lift Analysis
Nov 19, 2025
Conversion Lift Analysis is a beta feature designed to help you measure the true impact of your Primer-powered campaigns. It uses advanced data science to classify audience records into two key groups:
Exposed Group: Records with a high likelihood of matching to ad platforms, likely to have seen your ads.
Control Group: Records with a very low likelihood of matching, serving as a baseline as they won’t see your ads.
By comparing the conversion rates of these two groups, you can determine the incremental lift in conversions attributed to your ads—a concept known as incrementality.
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