Connecting the Primer Pixel
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To take advantage of Primer's conversion tracking, particularly our Lift Analysis, you need to install the Primer Pixel (aka a website tracking script). Below are instructions.
Visit the Settings Page --> Website Tracking tab to find your customized script.
Copy the Primer snippet below and paste it in the<head>of your website or see instructions below for installing via Google Tag Manager.
Log in to Google Tag Manager
Navigate to "Tags" section
Click "New" to create a new tag
Choose "Custom HTML" as the tag type
Paste your prepared script (from step 1) into the HTML field
In the tag configuration, click on the "Triggering" section
Click the "+" to add a new trigger
Choose "Page View" as the trigger type
(Optional) Under "This trigger fires on", specify the URLs to run the script on
For example: "Page URL" contains "/marketing/"
Or list specific pages: "Page Path" equals "/landing-page-1/"
Step 3: Name your tag & hit "Save"
Step 4: Press Submit to publish the new tag
