HubSpot Buyer Intent

Expand Retargeting Audiences Beyond Pixel Limitations

Pixel-based retargeting is becoming less effective due to increasing browser restrictions on cookies, which can reduce your ability to reach previous site visitors. Primer offers an alternative by using HubSpot Buyer Intent data to create custom audiences for platforms like YouTube, LinkedIn, and Meta.

This enables more reliable retargeting of high-fit buyers, even when pixel tracking isn't available. For step-by-step guidance, refer to Primer’s HubSpot Buyer Intent guide.

How to Convert HubSpot Buyer Intent into Ad Audiences:

1. Enable Buyer Intent in HubSpot: Make sure your HubSpot account has Buyer Intent data active (formerly Clearbit, now Breeze).

2. Build your audience in Primer: Filter HubSpot records where “record source” contains ‘buyer intent’ and add department and job title criteria to hone in on your ICP.

3. Sync to your ad platforms: Push your refined HubSpot intent audience to Meta, LinkedIn, and Google campaigns. Layer with pixel retargeting for maximum coverage.

Why It Works:

• Works even when visitors block cookies or pixels

• Expands retargeting audiences beyond traditional pixel limits

• Higher match rates and better precision than HubSpot Ads alone