# Intro to Website Reveal

Website Reveal helps you understand **which companies — and, in some cases, which people — are visiting your website**, even when they don’t fill out a form.

Instead of anonymous traffic, Primer turns website activity into **actionable, privacy-aware insight** you can use for targeting, measurement, and prioritization.

<figure><img src="https://888674264-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGKE0Prjh2dfbNy05EsHY%2Fuploads%2F3O1CBhPQjPJEXSLAUwzr%2Fimage.png?alt=media&#x26;token=e38aa7b5-0f76-4df7-bba6-dfd3bde08faf" alt="" width="563"><figcaption></figcaption></figure>

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#### What Website Reveal Shows You

Website Reveal allows you to see:

* Which contacts and companies are visiting your site
* How often they return
* Which pages they engage with
* Whether their behavior signals buying intent
* How visitors align (or don’t align) with your ICP

This insight flows directly into Primer’s Overview, audiences, and measurement features.

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#### How Website Reveal Works (Under the Hood)

Website Reveal uses a **multi-signal resolution approach** rather than relying on a single technique.

**1) Network-Based Resolution**

Primer uses network-level signals (such as IP and routing metadata) to associate website visits with known companies. This works especially well for:

* Enterprise traffic
* Office networks
* Corporate VPNs

**2) Cookie-Based Resolution**

Primer also uses first-party cookies to:

* Recognize returning visitors
* Connect multiple visits over time
* Improve accuracy when IPs change (remote or mobile users)

**3) Signal Combination & Confidence**

Primer combines network and cookie signals, aggregates activity over time, and resolves visits at the highest confidence level available.

This approach:

* Improves match accuracy
* Reduces false positives
* Avoids relying on any single signal

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#### Company-Level vs. Contact-Level Reveal

**Company-Level Reveal (Global)**

Globally, Website Reveal identifies **which companies** are visiting your site and how they’re engaging.

This is the default level of reveal and is available worldwide.

**Contact-Level Reveal (United States)**

In the United States, Website Reveal can also surface **individual contacts** when sufficient signals are available.

This may include:

* Name
* Role or title
* Business email
* Associated visit behavior

Contact-level reveal is only enabled where legally permissible and relies on compliant, first-party and licensed data sources.

When contact-level resolution isn’t possible, Primer automatically falls back to company-level insight.

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#### How Intent is Determined

Website Reveal includes an **intent score** that reflects how strongly a visitor’s behavior suggests active evaluation.

<figure><img src="https://888674264-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGKE0Prjh2dfbNy05EsHY%2Fuploads%2F7pdzRd7L0AhM8u5kY0Qe%2Fimage.png?alt=media&#x26;token=e30fe692-aa31-4c1b-b00c-fc2bfc4b6ff5" alt="" width="367"><figcaption></figcaption></figure>

Intent is based on:

* Pages visited (e.g. pricing, demos, comparisons)
* Time spent on key pages
* Session depth
* Repeat visits over time
* Campaign context

This helps distinguish casual traffic from high-intent buyers and is explainable, transparent, and behavior-based.

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#### What Website Reveal is — and is Not

**Website Reveal is:**

* Behavioral and intent-driven
* Designed for B2B buying cycles
* Useful for targeting, prioritization, and measurement
* A complement to form fills and CRM data

**Website Reveal is not:**

* A replacement for consented form submissions
* A guarantee that every visitor will be identified
* Dependent on a single signal like IP alone
* A black-box or probabilistic guess without explanation

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#### Why Website Reveal Matters

Without Website Reveal, most B2B demand stays invisible.

With Website Reveal, you can:

* See demand that never converts on the first visit
* Identify high-intent accounts earlier
* Expand or refine your ICP based on real behavior
* Align marketing and sales around the same engagement data

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#### Where to Go Next

* Explore revealed activity in the [**Overview**](https://support.sayprimer.com/primer/reviewing-performance/analyze-interaction-and-demand)
* Build or refine [**audiences**](https://support.sayprimer.com/primer/build-and-manage-audiences/building-an-audience/adding-filters/website-activity-filters) using revealed companies
* Use [**intent scores**](https://support.sayprimer.com/primer/reviewing-performance/conversion-notifications) to prioritize outreach and spend