Intro to Website Reveal
Website Reveal helps you understand which companies — and, in some cases, which people — are visiting your website, even when they don’t fill out a form.
Instead of anonymous traffic, Primer turns website activity into actionable, privacy-aware insight you can use for targeting, measurement, and prioritization.
What Website Reveal Shows You
Website Reveal allows you to see:
Which contacts and companies are visiting your site
How often they return
Which pages they engage with
Whether their behavior signals buying intent
How visitors align (or don’t align) with your ICP
This insight flows directly into Primer’s Overview, audiences, and measurement features.
How Website Reveal Works (Under the Hood)
Website Reveal uses a multi-signal resolution approach rather than relying on a single technique.
1) Network-Based Resolution
Primer uses network-level signals (such as IP and routing metadata) to associate website visits with known companies. This works especially well for:
Enterprise traffic
Office networks
Corporate VPNs
2) Cookie-Based Resolution
Primer also uses first-party cookies to:
Recognize returning visitors
Connect multiple visits over time
Improve accuracy when IPs change (remote or mobile users)
3) Signal Combination & Confidence
Primer combines network and cookie signals, aggregates activity over time, and resolves visits at the highest confidence level available.
This approach:
Improves match accuracy
Reduces false positives
Avoids relying on any single signal
Company-Level vs. Contact-Level Reveal
Company-Level Reveal (Global)
Globally, Website Reveal identifies which companies are visiting your site and how they’re engaging.
This is the default level of reveal and is available worldwide.
Contact-Level Reveal (United States)
In the United States, Website Reveal can also surface individual contacts when sufficient signals are available.
This may include:
Name
Role or title
Business email
Associated visit behavior
Contact-level reveal is only enabled where legally permissible and relies on compliant, first-party and licensed data sources.
When contact-level resolution isn’t possible, Primer automatically falls back to company-level insight.
How Intent is Determined
Website Reveal includes an intent score that reflects how strongly a visitor’s behavior suggests active evaluation.
Intent is based on:
Pages visited (e.g. pricing, demos, comparisons)
Time spent on key pages
Session depth
Repeat visits over time
Campaign context
This helps distinguish casual traffic from high-intent buyers and is explainable, transparent, and behavior-based.
What Website Reveal is — and is Not
Website Reveal is:
Behavioral and intent-driven
Designed for B2B buying cycles
Useful for targeting, prioritization, and measurement
A complement to form fills and CRM data
Website Reveal is not:
A replacement for consented form submissions
A guarantee that every visitor will be identified
Dependent on a single signal like IP alone
A black-box or probabilistic guess without explanation
Why Website Reveal Matters
Without Website Reveal, most B2B demand stays invisible.
With Website Reveal, you can:
See demand that never converts on the first visit
Identify high-intent accounts earlier
Expand or refine your ICP based on real behavior
Align marketing and sales around the same engagement data
Where to Go Next
Explore revealed activity in the Overview
Build or refine audiences using revealed companies
Use intent scores to prioritize outreach and spend
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