# Intro to Website Reveal
Website Reveal helps you understand **which companies — and, in some cases, which people — are visiting your website**, even when they don’t fill out a form.
Instead of anonymous traffic, Primer turns website activity into **actionable, privacy-aware insight** you can use for targeting, measurement, and prioritization.
***
#### What Website Reveal Shows You
Website Reveal allows you to see:
* Which contacts and companies are visiting your site
* How often they return
* Which pages they engage with
* Whether their behavior signals buying intent
* How visitors align (or don’t align) with your ICP
This insight flows directly into Primer’s Overview, audiences, and measurement features.
***
#### How Website Reveal Works (Under the Hood)
Website Reveal uses a **multi-signal resolution approach** rather than relying on a single technique.
**1) Network-Based Resolution**
Primer uses network-level signals (such as IP and routing metadata) to associate website visits with known companies. This works especially well for:
* Enterprise traffic
* Office networks
* Corporate VPNs
**2) Cookie-Based Resolution**
Primer also uses first-party cookies to:
* Recognize returning visitors
* Connect multiple visits over time
* Improve accuracy when IPs change (remote or mobile users)
**3) Signal Combination & Confidence**
Primer combines network and cookie signals, aggregates activity over time, and resolves visits at the highest confidence level available.
This approach:
* Improves match accuracy
* Reduces false positives
* Avoids relying on any single signal
***
#### Company-Level vs. Contact-Level Reveal
**Company-Level Reveal (Global)**
Globally, Website Reveal identifies **which companies** are visiting your site and how they’re engaging.
This is the default level of reveal and is available worldwide.
**Contact-Level Reveal (United States)**
In the United States, Website Reveal can also surface **individual contacts** when sufficient signals are available.
This may include:
* Name
* Role or title
* Business email
* Associated visit behavior
Contact-level reveal is only enabled where legally permissible and relies on compliant, first-party and licensed data sources.
When contact-level resolution isn’t possible, Primer automatically falls back to company-level insight.
***
#### How Intent is Determined
Website Reveal includes an **intent score** that reflects how strongly a visitor’s behavior suggests active evaluation.
Intent is based on:
* Pages visited (e.g. pricing, demos, comparisons)
* Time spent on key pages
* Session depth
* Repeat visits over time
* Campaign context
This helps distinguish casual traffic from high-intent buyers and is explainable, transparent, and behavior-based.
***
#### What Website Reveal is — and is Not
**Website Reveal is:**
* Behavioral and intent-driven
* Designed for B2B buying cycles
* Useful for targeting, prioritization, and measurement
* A complement to form fills and CRM data
**Website Reveal is not:**
* A replacement for consented form submissions
* A guarantee that every visitor will be identified
* Dependent on a single signal like IP alone
* A black-box or probabilistic guess without explanation
***
#### Why Website Reveal Matters
Without Website Reveal, most B2B demand stays invisible.
With Website Reveal, you can:
* See demand that never converts on the first visit
* Identify high-intent accounts earlier
* Expand or refine your ICP based on real behavior
* Align marketing and sales around the same engagement data
***
#### Where to Go Next
* Explore revealed activity in the [**Overview**](/primer/reviewing-performance/analyze-interaction-and-demand.md)
* Build or refine [**audiences**](/primer/build-and-manage-audiences/building-an-audience/adding-filters/website-activity-filters.md) using revealed companies
* Use [**intent scores**](/primer/reviewing-performance/conversion-notifications.md) to prioritize outreach and spend
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