Intro to Website Reveal
Website Reveal helps you see who’s engaging with your website — from company visits to form submissions and delivers notifications in Slack and by email. Learn how to connect your pixel, view visitor data by region, and use filters to retarget high-intent audiences automatically.
Your website traffic isn’t anonymous anymore. Primer reveals which companies are engaging with your pages, how long they stay, and what caught their attention — giving your team the insights to follow up with confidence.
You’re already driving valuable visitors. Website Reveal gives you clear visibility into who they are and what they do on your site, so you can focus on impact instead of vanity metrics.
Install a few lines of code in your site’s <head> or through your tag manager (like Google Tag Manager) to start uncovering visitors in minutes. Once connected, you’ll see activity and insights flow directly into your Primer dashboard.
Zero in on the visitors that matter most:
Companies or contacts that match your ideal customer profile
Visitors exploring key pages like pricing, demo, or product docs
Traffic from specific campaigns, UTMs, or referral sources
Connect Slack and choose a channel for visitor alerts. Primer automatically highlights the most relevant activity — so your team stays informed without the noise.
🌟 What Website Reveal Does
Website Reveal automatically identifies and notifies you about important website activity. Each notification includes:
Activity details: Page(s) viewed, visit time, and duration
Visitor insights: Role, seniority, and location (when available)
Company details: Company name, website, location, total visits, and session time
Intent score: How engaged the company has been recently
Engagement patterns: See how often a company or visitor returns and which pages draw the most attention
Quick links: Direct access to view more insights in your Primer dashboard
If a visitor’s details aren’t available due to privacy rules, you’ll still see company-level information and their website activity summary.
🌎 Data Visibility by Region
Website Reveal follows regional privacy standards:
U.S. visitors (Americas): When possible, you’ll see contact-level details — such as name, job title, and location.
Outside the U.S.: Visitors are anonymized. You’ll see company-level insights only, including company name, website, and visit activity.
This ensures compliance with global data-privacy laws while still providing valuable engagement insights.
🧠 Quick Tips
Connect Slack early to start receiving updates right away.
Review insights regularly to identify high-intent visitors for your sales team.
Use intent data to personalize outreach or campaigns — follow up with high-intent visitors while interest is still fresh.
🚀 Getting Started
Go to the Connections tab in your Primer dashboard and open Website Tracking.
Add the Primer Pixel to your website’s <head> section, or install it through your tag manager (e.g., Google Tag Manager). It only takes a few lines of code to start revealing visitors.
After installing, return to Primer to verify that your pixel connection is active.
Go to Settings → Notifications and connect Slack to start receiving daily visitor updates — weekly email summaries are sent automatically.
You’re all set! Your first Website Reveal insights will start appearing within a day.
For a step-by-step walkthrough, see Connecting the Primer Pixel.
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