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  • Welcome to Primer!
  • Managing Your Account
    • Invite a User to Your Primer Account
    • Change User Role
    • Upgrade Subscription
    • Cancel Subscription
    • Notification Center
  • Product Changelog
  • An Introduction to Primer's Database
  • Connections
    • Connecting the Primer Web Script
    • Setting up Connections
      • Connecting Salesforce to Primer
        • Salesforce Requirements and Permissions
        • Troubleshooting Your Salesforce CRM Connection to Primer
      • Connecting HubSpot to Primer
        • HubSpot Requirements and Permissions
        • Troubleshooting Integration Errors
  • BUILDING AUDIENCES
    • How to Build an Audience
      • Primer Filter Criteria
        • Department Definitions
        • Industry Definitions
      • Audience Match Rate Estimates
      • Audience Summary
      • Audience Preview
      • Salesforce Filter Criteria
      • Using CSVs as Filter Criteria
      • Understanding Salesforce and CSV Match Rates
      • Performant Audience Sizes
    • Managing Audiences in Primer
      • Audience Statuses
      • Matched Audience Size
      • Audiences Dynamically Update
      • Active Audience Slots
  • SYNCING AUDIENCES
    • Syncing Your Audience
    • Google Ads
      • Applying Exclusion Audiences to Search Campaigns
      • Apply Audiences to PMax Campaigns As Signals
      • Apply Audiences to Demand Gen Campaign
      • Google Match Rates
      • Google Ads Metrics
    • LinkedIn Ads
    • Facebooks Ads
      • Facebook Intro for B2B Marketers
  • TROUBLESHOOTING CONNECTIONS
    • Meta Troubleshooting
      • Error: Facebook Custom Audiences Terms of Service
      • Error: Facebook Ad Account Not Associated with a Business
      • Error: Facebook Permissions
      • Issue: Junk Leads Because of Advantage+ Audience Setting
      • Error: Too Many Custom Audiences in Facebook
    • Google Troubleshooting
      • Error: Google "Please verify that the account has been whitelisted."
      • Troubleshooting: How to Share Audiences Between Google Ads and DV360
      • Trouble Locating a Specific Audience in Google
      • Trouble Understanding Google Match Rate vs. Audience Size
    • Other
      • Error: Miscrosoft "Customer List Terms And Conditions Not Accepted"
  • UNDERSTANDING PERFORMANCE
    • Benchmarking Success
    • Match Rate vs. Reach Rate
  • Learn More
    • Conversion Lift Analysis (Beta)
    • Experimental Ad Destinations (Beta)
    • Primer Playbooks & Use Cases
      • Paid Social Playbooks
        • Paid Social Lead Generation
      • Ad Audience Best Practices
    • Information Security
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On this page
  1. Connections
  2. Setting up Connections
  3. Connecting HubSpot to Primer

HubSpot Requirements and Permissions

Primer integrates seamlessly with HubSpot to connect third-party data with your CRM, enhancing your advertising and marketing efforts. Our integration adheres to HubSpot's API guidelines to ensure security, reliability, and compliance.

If you have questions about security or functionality, our customer support team is here to assist you.

API Usage & Limits

We leverage HubSpot's APIs while ensuring compliance with their guidelines to maintain optimal performance and reliability. Here's what you need to know:

  • The initial ingestion can take some time, and during this period, HubSpot filters may not be usable.

Ingestion Rate: 396,000 records per hour. Example: 100K accounts + 300K contacts + 300K leads + 50K opportunities + 10K campaigns + 40K campaign members = 800K records = ~2 hours to ingest

  • We cannot set a max consumption threshold on the API, but if you're interested in requesting this feature, please let us know.

  • After the initial ingestion, our approach is incremental. If we hit the threshold and the sync stops, it will resume from where it left off.


Object Permissions

The following outlines the required access permissions for each object.

Object
Minimum Access
In-AppFunctionality

Contacts

Read

Audience Building

Companies

Read

Audience Building

Deals

Read

Audience Building

Custom Objects

Read

Audience Building

Lists

Read

Audience Building

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Last updated 3 months ago