Implementing Box-In Retargeting for Audience Exclusion

Box-In Retargeting enhances your Meta, Google, and LinkedIn ad campaigns by specifically excluding users associated with companies or profiles outside your Ideal Customer Profile (ICP), ensuring more focused retargeting and efficient ad spend.

Refer to the Box-In Retargeting guide for setup details and performance insights.

To get started, follow these instructions:

• Create an Anti-Persona List in Primer:

  • In Primer, define an audience of companies or individuals you want to exclude from your retargeting.

  • Set criteria like company size (e.g., under 10 employees) or industries that don't fit your ICP.

• Sync the List to Ad Platforms:

  • Sync your anti-persona audience from Primer to Google, Meta or LinkedIn—depending on which channels you use for retargeting.

  • Primer automatically refreshes these lists weekly, but if you need updates sooner, you can manually sync them anytime from your dashboard.

• Apply Exclusions in Your Ad Managers:

  • Go to your existing retargeting ad sets in both Meta Ads Manager and Google Ads.

  • Find the audience exclusion settings.

  • Add the synchronized anti-persona lists as exclusion audiences to prevent your ads from showing to users on these lists.

• Monitor Campaign Performance:

  • Let your campaigns run for at least 7 days with the new exclusions.

  • Review metrics like conversion rates and Cost Per Lead (CPL).

  • Compare current performance to previous periods to see the impact.