Managing Audiences in Primer

Primer Audiences have different statuses. You can edit audiences any time.

Audiences are easy to manage in Primer. Learn more about:

• Different audience statuses

• Matched size of audiences on ad platforms

• How audiences update dynamically every 7 days

• Limits on audiences (aka Active Audience Slots)

Note: You can edit an audience anytime. Simply open the audience, edit the criteria and finish the audience.