Matched Audience Size

Primer allows you to check the match rates of your audiences across Google, Meta, and LinkedIn—without needing to log into each platform. Follow the steps below to view your matched audience size directly within Primer.

"Size" vs. "Matched Size": The Size shown on your audience list or in the audience builder is your audience's total estimated size — the number of people or companies matching your filter criteria, calculated at build time. This updates as you add or remove filters. Matched Size is different: it only appears after a sync completes (via History Log, as described below), and shows how many of those records were actually matched on Google, Meta, LinkedIn, or Reddit.

Steps to Check Your Audience Match Rates:

• Navigate to Your Audience:

  • Go to the Audience you want to check.

• Click "View Runs":

  • In the top-right corner of the audience page, you’ll see a button labeled History Log. Click on it.

• View Matched Audience Size:

  • After clicking History Log, you’ll see a detailed breakdown of your audience syncs. The Matched Size section will display how many users were matched across Google, Meta, LinkedIn and Reddit.

Note: Match rates may vary by platform, and syncing times differ.

It takes up to 72 hours for Google, LinkedIn and Reddit to fully match. Meta matches within 12 hours.

For more detailed information about match rates and how the audience size affects your campaigns, check out our Match Rate vs. Reach Rate Page.