Active Audience Slots

In order to scale and maintain performance, Primer limits the number of actively syncing audiences per organization

Each Primer audience with a Ready status automatically updates every 7 days. This refreshes the audience data, ensuring any changes to your audiences get pushed into your ad campaigns.

Once you build and finish an audience, the status will change to Matching status. This status includes a progress bar, allowing you to track the matching process in real-time and providing a countdown to indicate when the process will be completed.

Once matching is complete, the status will update to Ready, indicating that your audience is prepared and you can proceed with launching your campaign.

Each audience with a Matching, Ready, Live or Incomplete status consumes an active audience slot. Audience slots are limited by your plan — the table below reflects annual billing; monthly-billed plans start with fewer slots per tier.

You can build unlimited drafts in Primer.

Free Plan: On the Free plan, you can sync up to 3 audiences to ad platforms. Paid plans start at 6 active audience slots (billed monthly) and scale up from there — see the table below for annual-billing figures. DV360 and other beta ad destinations are only available on paid Scale plans.

Tier	Monthly Ad Spend Range	Annual Price	Active Audience Limit
Grow 1	$0-$19K	$10,000	8
Grow 2	$20-$49K	$15,000	12
Scale 1	$50-$74K	$20,000	15
Scale 2	$75-$99K	$30,000	20
Scale 3	$100-$149K	$45,000	25
Scale 4	$150-$199K	$60,000	30
Scale 5	$200-$299K	$90,000	35

Checking Your Remaining Slots: Primer doesn't currently show a live "slots remaining" counter. To calculate it yourself: (1) Find your plan's Active Audience Limit in the table above. (2) Count audiences currently in Matching, Ready, Live, or Incomplete status on your Audience Dashboard. (3) Subtract: Limit − active audiences = slots remaining. Draft audiences don't count against your limit.

If you need to free an audience slot, you can archive a synced audience. We recommend archiving audiences that you don't need to keep updated. For example, audiences only used in point-in-time campaigns like a webinar promotion.

If you would like to increase your number of active audience slots, please reach out to our support team: [e-mail]