# Active Audience Slots

Each Primer audience with a **Ready** status automatically updates every 7 days. This refreshes the audience data, ensuring any changes to your audiences get pushed into your ad campaigns. 

Once you build and finish an audience, the status will change to **Matching** status. This status includes a progress bar, allowing you to track the matching process in real-time and providing a countdown to indicate when the process will be completed.

Once matching is complete, the status will update to **Ready**, indicating that your audience is prepared and you can proceed with launching your campaign.

Each audience with a **Matching**, **Ready**, **Live** or **Incomplete** status consumes an active audience slot. Audience slots are limited by your plan. 

You can build unlimited drafts in Primer.

| Tier    | Monthly Ad Spend Range | Annual Price | Active Audience Limit |
| ------- | ---------------------- | ------------ | --------------------- |
| Grow 1  | $0-$19K                | $10,000      | 8                     |
| Grow 2  | $20-$49K               | $15,000      | 12                    |
| Scale 1 | $50-$74K               | $20,000      | 15                    |
| Scale 2 | $75-$99K               | $30,000      | 20                    |
| Scale 3 | $100-$149K             | $45,000      | 25                    |
| Scale 4 | $150-$199K             | $60,000      | 30                    |
| Scale 5 | $200-$299K             | $90,000      | 35                    |

If you need to free an audience slot, you can archive a synced audience. We recommend archiving audiences that you don't need to keep updated. For example, audiences only used in point-in-time campaigns like a webinar promotion. 

If you would like to increase your number of active audience slots, please reach out to our support team: [support@sayprimer.com](mailto:undefined) 


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://support.sayprimer.com/primer/build-and-manage-audiences/managing-audiences/active-audience-slots.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.