6Sense Ad Expansion

6sense helps identify in-market accounts, but its targeting typically operates at the account level. This can lead to ads being shown to individuals who are not key decision-makers, such as junior employees, which may reduce campaign efficiency.

By integrating with Primer, teams can build persona-specific audiences based on their Ideal Customer Profile (ICP), improving precision and match rates across platforms like Google, Meta, and LinkedIn. For implementation steps and best practices, refer to Primer’s 6sense Ad Expansion Guide.

How It Works:

• Collect intent signals in 6sense Enable predictive modeling in 6sense to identify in-market accounts based on website and CRM activity.

• Sync accounts into your CRM Automatically push those accounts and their intent signals into Salesforce or HubSpot.

• Build persona-based audiences in Primer Pull in those synced accounts, then add filters for titles, departments, company size, and more to refine targeting.

• Activate across channels Sync your audience to Google, Meta, and LinkedIn for retargeting or new acquisition campaigns.

Key Benefits:

• Target real decision-makers inside in-market accounts

• Improve match rates and control over who sees your ads

• Reach buyers before they hit competitor funnels