Opp Acceleration

Sync open opportunities from Salesforce or HubSpot into LinkedIn, Meta, Google, and YouTube to engage the full buying committee. This multi-threaded approach helps boost engagement, increase deal size, and speed up your sales cycles.

For detailed setup instructions and impact metrics, check out Primer’s Opp Acceleration guide.

How It Works:

• Import open opportunities into Primer Pull open deals from Salesforce or HubSpot and prioritize key stakeholders—finance, procurement, legal, and executives—who often influence approvals behind the scenes.

• Sync audience segments to ad platforms Push your refined buying committee audiences into LinkedIn, Meta, Google, and YouTube to reach stakeholders with targeted display and social ads.

• Run ongoing brand awareness campaigns Use light-touch ads highlighting ROI, customer success stories, or executive messaging to maintain presence throughout the sales cycle without overwhelming buyers.

• Track deal impact Measure improvements in win rates, deal size, and sales cycle duration. Use holdout groups or Primer’s conversion lift tools to isolate ad-driven effects from sales outreach.

Why It Works:

• Enterprise deals often stall because buying committees aren’t fully engaged

• Multi-channel air cover keeps all decision-makers aligned

• Automated CRM syncing simplifies audience management

• Primer’s identity graph boosts match rates for larger, more accurate audiences