Troubleshooting: How to Share Audiences Between Google Ads and DV360

Syncing an audience to DV360 from Primer

Primer integrates directly with Google Ads through the Google Ads API. Currently, Primer does not support direct audience syncing with DV360. However, you can easily share audiences between your Google Ads and DV360 accounts by following these steps.

Steps to Link Google Ads and DV360:

1. Log in to Google Marketing Platform

   • Navigate to the Integration Center within Google Marketing Platform.

2. Set Up the Integration

   • In the Integration Center, select the Display & Video 360 tab.

   • Click on DV360 and Google Ads to initiate the connection.

   • Follow the on-screen instructions to link your Google Ads and DV360 accounts. This will establish a connection between the two platforms.

3. Alternative Linking Path Through Google Ads

   • In your Google Ads account, go to Settings from the left menu.

   • Select Linked Accounts > Link New Account > Google Ads.

   • Enter the customer ID for your DV360 account to link it with Google Ads.

Important Notes and Limitations:

• Same Organization Requirement: Both the Google Ads and DV360 accounts must be managed by the same organization to enable audience sharing.

• Processing Time: New audiences may take up to four days to appear in DV360 after the initial link is established.

• Restrictions:

  • Google Ads Manager (MCC) accounts cannot be linked to DV360.

  • When linking accounts, all audience lists in Google Ads will be shared with DV360.

  • The person linking the accounts must be an admin at the partner level for both DV360 and Google Ads.

More info from Google can be found here.