Product Changelog

We’re excited to share what’s new. We hope with each update to bring features and enhancements that improve your workflow and deliver a better experience.

Beta Features

February 25

New Filter: Years of Experience

Now you can find the right professionals based on their experience! Whether you're looking for mid-level talent or seasoned experts, this new filter helps you better segment your audience by factoring in years of experience. This ensures you're reaching the right people with the right expertise, making your targeting more precise and effective.

When combined with seniority, it helps you narrow down your audience even further, making it easier to connect with professionals at the right career stage.

February 01

Experimental Ad Destinations: Twitter, TikTok & Reddit 🚀

Primer is introducing a closed beta for syncing custom audiences to Twitter, TikTok, and Reddit ad platforms. This early access program lets you test new channels, expand your reach, and gain insights into audience performance. Through Census, our integration partner, you can seamlessly sync customer list audiences without manual uploads, ensuring efficiency and accuracy. While this beta does not guarantee long-term integration, it’s a great opportunity to experiment with new targeting strategies and optimize ad performance.

This is a chance to experiment with new ad platforms and influence future development.

November 19

Conversion Lift Analysis

Conversion Lift Analysis is a beta feature designed to help you measure the true impact of your Primer-powered campaigns. It uses advanced data science to classify audience records into two key groups:

• Exposed Group: Records with a high likelihood of matching to ad platforms, likely to have seen your ads.

• Control Group: Records with a very low likelihood of matching, serving as a baseline as they won’t see your ads.

By comparing the conversion rates of these two groups, you can determine the incremental lift in conversions attributed to your ads—a concept known as incrementality.

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Released Features

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May 14

Form-Based Retargeting

Form-Based Retargeting is now live — a new way to re-engage high-intent visitors by leveraging form submission data directly within Primer.

Key Capabilities:

• Target users based on specific Form Name and Form Submits.

• Sync audiences to ad platforms as a complement to pixel-based retargeting.

• Integrate into campaigns to move leads further down the funnel.

Head to your audiences and try the new filters!

Updated Use Cases Section

The Use Cases section has been revamped with new strategies designed to help boost ROAS and streamline campaign performance.

What's New:

• Interactive, step-by-step implementation guides.

• Visual walkthroughs and real campaign examples.

• Actionable plays to reduce ad spend and accelerate pipeline velocity.

Check out the Use Cases and start implementing smarter strategies today!

Mar 13

Expanded Database

We've added 6 million new records, enhancing data accuracy and increasing audience reach. This means broader reach, better match rates, and more precise targeting across ad platforms.

With enhanced data coverage, businesses can build higher-quality audiences for improved engagement and campaign performance.

Enhanced Job Title Filtering

We've improved the Job Title Filter to help you find and group the right roles more easily. This means you can reach more relevant professionals and build larger audiences.

Now, related job titles are better organized, making it simpler to target the right people—whether you're focusing on a specific industry or expanding your reach.

This feature is now fully released and no longer in beta. Give it a try!

New Connections Page & Improved CSV Import

We’ve introduced the Connections page to help you easily link ad platforms and CRMs for seamless data imports. Now, managing integrations and importing audience data is more intuitive.

Additionally, CSV uploads are now more efficient, with improved field mapping, validation, and better matched records to refine your audience targeting.

Try these new features to simplify your workflow and enhance audience building!

Feb 25

HubSpot Integration

The HubSpot Integration is now available! You can seamlessly connect your HubSpot account to Primer and create highly targeted audiences using your HubSpot properties like Contacts and Companies. Primer will automatically import your data, allowing you to build smarter, more precise campaigns instantly.

Once your HubSpot data is successfully imported and processed, you’ll receive an email notification—this process typically takes a few hours.

Historical Win Rate

The Historical Win Rate feature is now live! You’ll now see a Win Rate column on the Audience Page, displaying opportunity conversion rates from your CRM data. This insight helps you analyze past successes and refine your strategies for future growth.

Primer Pixel Script

The Primer Pixel Script is officially released! This website tracking tool lets you monitor key actions, including pageviews, UTM parameters, IP addresses, and click IDs. You can also track conversions, such as form submissions, to gain deeper insights into your audience’s engagement.

Leverage this data to make smarter, data-driven decisions and optimize your campaigns effectively.

Dec 10

Notification Center

We’ve revamped our notification system to keep you informed and in control:

Primary Email for Notifications: A dedicated email for consistent updates to longest serving admin.

New Audience Daily Digest: Receive daily summaries of audience sync progress on size and estimated completion size.

Actionable Errors: Focus on what matters with targeted notifications.

Customize Notification Preferences: Manage who receives emails in Settings.

Automatic Reassignment: Auto transition of notification responsibilities if the primary user is removed.

New Matching Status Feature

We've introduced a new "Matching" status to show the real-time syncing progress with a progress bar.

Once the audience is successfully matched, the status will update to "Ready," signaling that you can launch your campaign. You can modify your criteria while the audience is still being matched, but be sure to rerun the process for the changes to take effect. Additionally, you can view the sizes of your matched audience in the "View Runs" modal for more insights.

Oct 21

Audience Run Prediction

Ever wondered when your audience run will wrap up? Now, when you hit Finish and Run , you’ll get a predicted completion time (top right, beside View Run Details)! This nifty addition helps set clear expectations, so you’re always in the know about when your audience will be ready.

Oct 18

Audience Record Preview

You can preview up to 500 records from your audience in a table, making it easy to check that the filters you’ve applied are working as expected. This gives you a clear, instant snapshot to ensure everything is on track!

Audience Summary Breakdown

We are adding chart summaries that break down your audience by key filters. For example, if your audience is focused on companies in the US, you’ll see a breakdown by state. It gives you more confidence when crafting your audience.

Expanded Database

Our database just exploded—we’ve jumped to 255M people and 15M companies! That means a 75% boost in your audience and up to 50-200% more matched leads for your campaigns. And guess what? Our data quality is still rock-solid. Get ready to reach your ICP like never before!

Sept 10

Filter reordering/categorization

Searching for filters just got easier! We’ve added alphabetical and hierarchical ordering, making it a breeze to find the filters you need quickly.