We’re excited to share what’s new. We hope with each update to bring features and enhancements that improve your workflow and deliver a better experience.
Conversion Lift Analysis is a beta feature designed to help you measure the true impact of your Primer-powered campaigns. It uses advanced data science to classify audience records into two key groups:
Exposed Group: Records with a high likelihood of matching to ad platforms, likely to have seen your ads.
Control Group: Records with a very low likelihood of matching, serving as a baseline as they won’t see your ads.
By comparing the conversion rates of these two groups, you can determine the incremental lift in conversions attributed to your ads—a concept known as incrementality.
Released Features
Audience Run Prediction
Ever wondered when your audience run will wrap up? Now, when you hit Finish and Run , you’ll get a predicted completion time (top right, beside View Run Details)! This nifty addition helps set clear expectations, so you’re always in the know about when your audience will be ready.
Audience Record Preview
You can preview up to 500 records from your audience in a table, making it easy to check that the filters you’ve applied are working as expected. This gives you a clear, instant snapshot to ensure everything is on track!
Audience Summary Breakdown
We are adding chart summaries that break down your audience by key filters. For example, if your audience is focused on companies in the US, you’ll see a breakdown by state. It gives you more confidence when crafting your audience.
Expanded Database
Our database just exploded—we’ve jumped to 255M people and 15M companies! That means a 75% boost in your audience and up to 50-200% more matched leads for your campaigns. And guess what? Our data quality is still rock-solid. Get ready to reach your ICP like never before!
Filter reordering/categorization
Searching for filters just got easier! We’ve added alphabetical and hierarchical ordering, making it a breeze to find the filters you need quickly.
Timeframe Operator
Now, your date filters can be dynamic! For example, you can filter contacts by those created in the last 30 days or set a follow-up date for a week from now. It’s flexible and makes your filters more powerful.
On-demand caching of SFDC custom fields
We’ve sped up how we handle custom Salesforce fields by ingesting and normalizing data daily. You can now filter on any field from your Salesforce objects with reduced latency—something few tools can offer. It’s faster and more efficient!
CSV Import feature
Need to add data from outside Salesforce? No problem! We’ve implemented a CSV import feature so you can easily upload additional data and keep everything in one place.
Quick Summary
Get quick insights with a top 10 summary across key categories like job title, seniority, annual revenue, headcount, company location, companies by people, and industry. It’s all right there, making it easier to understand your audience at a glance!
Dynamic Audiences
If you’re like us and want the freshest data at your fingertips, we’ve got great news! Your audiences will now refresh every week with the latest information from Primer and your CRM. Say goodbye to outdated data and hello to more accurate insights!
SFDC matching improvements
We’ve made improvements to boost the match rate between yourSalesforce (SFDC) data and Primer. By adding more advanced matching strategies, we’re ensuring that your SFDC records are more likely to find accurate matches in Primer’s database, giving you better results and insights!
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