Product Changelog
We’re excited to share what’s new. We hope with each update to bring features and enhancements that improve your workflow and deliver a better experience.
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We’re excited to share what’s new. We hope with each update to bring features and enhancements that improve your workflow and deliver a better experience.
Last updated
Conversion Lift Analysis is a beta feature designed to help you measure the true impact of your Primer-powered campaigns. It uses advanced data science to classify audience records into two key groups:
Exposed Group: Records with a high likelihood of matching to ad platforms, likely to have seen your ads.
Control Group: Records with a very low likelihood of matching, serving as a baseline as they won’t see your ads.
By comparing the conversion rates of these two groups, you can determine the incremental lift in conversions attributed to your ads—a concept known as incrementality.
We’ve revamped our notification system to keep you informed and in control:
Primary Email for Notifications: A dedicated email for consistent updates to longest serving admin.
New Audience Daily Digest: Receive daily summaries of audience sync progress on size and estimated completion size.
Actionable Errors: Focus on what matters with targeted notifications.
Customize Notification Preferences: Manage who receives emails in Settings.
Automatic Reassignment: Auto transition of notification responsibilities if the primary user is removed.
We've introduced a new "Matching" status to show the real-time syncing progress with a progress bar.
Once the audience is successfully matched, the status will update to "Ready," signaling that you can launch your campaign. You can modify your criteria while the audience is still being matched, but be sure to rerun the process for the changes to take effect. Additionally, you can view the sizes of your matched audience in the "View Runs" modal for more insights.
