Product Changelog
We’re excited to share what’s new. We hope with each update to bring features and enhancements that improve your workflow and deliver a better experience.
Beta Features
🚀 Meet Galaxy Overview
Say hello to Galaxy Overview — your new map of the marketing universe✨ It turns performance data into a visual galaxy, so you can literally see how your audiences perform around your marketing efforts.
🌌 What’s New?
Interactive Visual Map – Explore your marketing universe through a map-style visualization. Zoom in and out to navigate seamlessly across ICP segments and companies.
Audience Insights – Track active and previously run audiences with detailed metrics like leads, conversions, deals, cost per lead, and ad spend. Spot top-performing segments and see where to expand further.
Explore in Detail – View performance at every level: start with a universe overview, dive into audience performance, and get down to company-level details.
Turn Insights into Action – Use the insights to tweak existing audiences or create new ones directly in Audience Builder.
🔑 How to access:
You’ll find it under the “Overview” tab in the Primer app sidebar.
Galaxy Overview is currently in beta and available only for Scale customers.
Released Features
We’ve rolled out a bunch of new features to make audience building smoother and give you more control.
OR Logic for Filters and Groups – Select OR logic between filters and groups to target leads who match any of several conditions.
Historical Targeting - See personalized audience recommendations based on your past campaign activity (requires 2+ audiences in campaigns over the past 6 months). Suggestions update daily to reflect your latest results.
Build Confirmation Modal – Review audience size and filter criteria before running a build, with change highlights on reruns.
60‑Second Delay with Cancel Option – A brief window to cancel a build after confirming, reducing mistakes.
Undo, Redo & Rest – Reverse recent modifications, redo actions, or restore an audience to a previous version in the audience builder.
Multiple CSV Uploads – Import multiple CSV files at once to include or exclude contacts without manual consolidation.
Give these a try next time you build an audience!
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