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  • Welcome to Primer!
  • Managing Your Account
    • Invite a User to Your Primer Account
    • Change User Role
    • Upgrade Subscription
    • Cancel Subscription
    • Notification Center
  • Product Changelog
  • An Introduction to Primer's Database
  • Connections
    • Connecting the Primer Web Script
    • Setting up Connections
      • Connecting Salesforce to Primer
        • Salesforce Requirements and Permissions
        • Troubleshooting Your Salesforce CRM Connection to Primer
      • Connecting HubSpot to Primer
        • HubSpot Requirements and Permissions
        • Troubleshooting Integration Errors
  • BUILDING AUDIENCES
    • How to Build an Audience
      • Primer Filter Criteria
        • Department Definitions
        • Industry Definitions
      • Audience Match Rate Estimates
      • Audience Summary
      • Audience Preview
      • Salesforce Filter Criteria
      • Using CSVs as Filter Criteria
      • Understanding Salesforce and CSV Match Rates
      • Performant Audience Sizes
    • Managing Audiences in Primer
      • Audience Statuses
      • Matched Audience Size
      • Audiences Dynamically Update
      • Active Audience Slots
  • SYNCING AUDIENCES
    • Syncing Your Audience
    • Google Ads
      • Applying Exclusion Audiences to Search Campaigns
      • Apply Audiences to PMax Campaigns As Signals
      • Apply Audiences to Demand Gen Campaign
      • Google Match Rates
      • Google Ads Metrics
    • LinkedIn Ads
    • Facebooks Ads
      • Facebook Intro for B2B Marketers
  • TROUBLESHOOTING CONNECTIONS
    • Meta Troubleshooting
      • Error: Facebook Custom Audiences Terms of Service
      • Error: Facebook Ad Account Not Associated with a Business
      • Error: Facebook Permissions
      • Issue: Junk Leads Because of Advantage+ Audience Setting
      • Error: Too Many Custom Audiences in Facebook
    • Google Troubleshooting
      • Error: Google "Please verify that the account has been whitelisted."
      • Troubleshooting: How to Share Audiences Between Google Ads and DV360
      • Trouble Locating a Specific Audience in Google
      • Trouble Understanding Google Match Rate vs. Audience Size
    • Other
      • Error: Miscrosoft "Customer List Terms And Conditions Not Accepted"
  • UNDERSTANDING PERFORMANCE
    • Benchmarking Success
    • Match Rate vs. Reach Rate
  • Learn More
    • Conversion Lift Analysis (Beta)
    • Experimental Ad Destinations (Beta)
    • Primer Playbooks & Use Cases
      • Paid Social Playbooks
        • Paid Social Lead Generation
      • Ad Audience Best Practices
    • Information Security
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  1. BUILDING AUDIENCES
  2. Managing Audiences in Primer

Active Audience Slots

In order to scale and maintain performance, Primer limits the number of actively syncing audiences per organization

Each Primer audience with a "Ready" status automatically updates every 7 days. This refreshes the audience data, ensuring any changes to your audiences get pushed into your ad campaigns.

Once you build and finish an audience, the status will change to "Matching" status. This status includes a progress bar, allowing you to track the matching process in real-time and providing a countdown to indicate when the process will be completed.

Once matching is complete, the status will update to "Ready," indicating that your audience is prepared and you can proceed with launching your campaign.

Each audience with a "Matching", "Ready" or "Incomplete" status consumes an active audience slot. Audience slots are limited by your plan.

You can build unlimited drafts in Primer.

Tier
Monthly Ad Spend Range
Annual Price
Active Audience Limit

Grow 1

$0-$19K

$10,000

8

Grow 2

$20-$49K

$15,000

12

Scale 1

$50-$74K

$20,000

15

Scale 2

$75-$99K

$30,000

20

Scale 3

$100-$149K

$45,000

25

Scale 4

$150-$199K

$60,000

30

Scale 5

$200-$299K

$90,000

35

If you need to free an audience slot, you can archive a synced audience. We recommend archiving audiences that you don't need to keep updated. For example, audiences only used in point-in-time campaigns like a webinar promotion.

If you would like to increase your number of active audience slots, please reach out to our support team: support@sayprimer.com

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Last updated 3 months ago