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  • Welcome to Primer!
  • Managing Your Account
  • What's New
  • Intro to Primer's Database
  • Intro to Website Reveal
  • Information Security
  • Connections
    • Connecting the Primer Pixel
    • Website Reveal Notifications
    • Connecting Ad Accounts
    • Setting up CRM
  • BUILDING AUDIENCES
    • How to Build an Audience
      • Adding Filters
      • Audience Summary
      • Audience Preview
      • Syncing an Audience
      • Projected & Actual Match Rates
      • Website Activity Filters
      • HubSpot Filter Criteria
      • Salesforce Filter Criteria
      • Importing CSVs
    • Managing Audiences
  • GTM Plays
    • Top of Funnel
    • Middle of Funnel
    • Bottom of Funnel
  • SYNCING AUDIENCES
    • Syncing Your Audience
    • Google Ads
    • LinkedIn Ads
    • Facebook Ads
    • Reddit Ads
  • TROUBLESHOOTING CONNECTIONS
    • Fix Connection Errors
    • Meta Troubleshooting
    • Google Troubleshooting
    • Other
  • UNDERSTANDING PERFORMANCE
    • Benchmarking Success
    • Match Rate vs. Reach Rate
  • Learn More
    • Conversion Lift Analysis (Beta)
    • Experimental Ad Destinations (Beta)
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  1. BUILDING AUDIENCES

How to Build an Audience

This section will guide you through creating different types of audiences step by step.

Adding FiltersAudience SummaryAudience PreviewSyncing an AudienceProjected & Actual Match RatesWebsite Activity FiltersHubSpot Filter CriteriaSalesforce Filter CriteriaUsing CSVs as Filter Criteria
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Last updated 4 days ago