> For the complete documentation index, see [llms.txt](https://support.sayprimer.com/primer/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.sayprimer.com/primer/managing-your-account/upgrade-subscription.md).
# Upgrade Subscription
Upgrading your subscription in Primer is simple. Follow these steps to update your plan and increase the number of active audience slots:
**Navigate to the** [**Settings Page**](https://my.sayprimer.com/settings)
From the **left-hand menu** inside the Primer app, click on **Settings**.
**View Your Plan**
Once on the Settings page, you can see your **current plan**, including whether you’re on a **free trial**, an **active subscription**, or if you have a **past-due or inactive account**.
**When Your Trial Starts**
Your 30-day free trial begins the day you submit your first audience. You can see your trial start date and days remaining on the Settings page.
**What Happens When Your Trial Ends**
When your free trial ends, your account is paused — audiences stop refreshing, and no new syncs or resyncs to ad platforms are available. If you haven't upgraded within 7 days of your trial ending, all live audiences are clawed back (removed) from your connected ad platforms. To avoid interruption, upgrade from Settings → Manage Plan before your trial ends.
**Does My Trial Auto-Renew?**
If you've added a payment method during your trial, your plan will automatically renew into a paid subscription when your trial ends. If no payment method is on file, your account will pause instead. To review or add a payment method, go to Settings → Manage Plan.
**Upgrade Your Plan**
To upgrade your plan, click the **Manage Plan** button. You’ll also receive a **17% discount** if you switch to an **annual plan**.
**Agency & Referral Discounts**
If you're an agency or referring a client to Primer, they may be eligible for a discount when upgrading to a paid subscription. Reach out to [Primer Support](mailto:support@sayprimer.com) to check eligibility and get the discount applied.
**For More Than 12 Audiences**
If you need **12 or more active audience slots per month**, we recommend scheduling a quick conversation with our sales team. This allows us to ensure you get the optimal number of audience slots tailored to your ad spend and needs. You can see more about our tiers on our [pricing page](https://www.sayprimer.com/pricing).
By following these steps, you can easily upgrade your subscription and maximize the effectiveness of your campaigns. If you have any questions, feel free to reach out to our support team!
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