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  • Welcome to Primer!
  • Managing Your Account
    • Invite a User to Your Primer Account
    • Change User Role
    • Upgrade Subscription
    • Cancel Subscription
    • Notification Center
  • Product Changelog
  • An Introduction to Primer's Database
    • Information Security
  • Connections
    • Connecting the Primer Pixel
    • Setting up Connections
      • Connecting Salesforce to Primer
        • Salesforce Requirements and Permissions
        • Troubleshooting Your Salesforce CRM Connection to Primer
      • Connecting HubSpot to Primer
        • HubSpot Requirements and Permissions
        • Troubleshooting Connections Errors
  • BUILDING AUDIENCES
    • How to Build an Audience
      • Primer Filter Criteria
        • Department Definitions
        • Industry Definitions
      • Audience Match Rate Estimates
      • Audience Summary
      • Audience Preview
      • Salesforce Filter Criteria
      • HubSpot Filter Criteria
      • Using CSVs as Filter Criteria
      • Understanding Salesforce and CSV Match Rates
      • Performant Audience Sizes
    • Managing Audiences in Primer
      • Audience Statuses
      • Matched Audience Size
      • Audiences Dynamically Update
      • Active Audience Slots
      • Ad Audience Best Practices
  • USE CASES
    • PMax Campaigns Audience Signals
    • Unbranded Search Exclusion Audiences
    • Unbranded Search Inclusion Targeting
  • Meta Lead Gen Custom Audiences
  • LinkedIn Audience Efficiency
  • Set Up a Cross-Channel ABM Campaign
  • Apply Audiences to Demand Gen Campaign
  • Set Up Meta Lookalike Campaigns
  • Branded Search Exclusion Audiences
  • HubSpot Buyer Intent
  • 6Sense Ad Expansion
  • Koala Signals into Ads
  • Implementing Box-In Retargeting for Audience Exclusion
  • CRM Retargeting
  • Opp Acceleration
  • SYNCING AUDIENCES
    • Syncing Your Audience
    • Google Ads
      • Google Match Rates
      • Google Ads Metrics
    • LinkedIn Ads
    • Facebooks Ads
      • Facebook Intro for B2B Marketers
  • TROUBLESHOOTING CONNECTIONS
    • Meta Troubleshooting
      • Error: Facebook Custom Audiences Terms of Service
      • Error: Facebook Ad Account Not Associated with a Business
      • Error: Facebook Permissions
      • Error: Too Many Custom Audiences in Facebook
      • Issue: Junk Leads Because of Advantage+ Audience Setting
    • Google Troubleshooting
      • Error: Google "Please verify that the account has been whitelisted."
      • Troubleshooting: How to Share Audiences Between Google Ads and DV360
      • Trouble Locating a Specific Audience in Google
      • Trouble Understanding Google Match Rate vs. Audience Size
    • Other
      • Error: Miscrosoft "Customer List Terms And Conditions Not Accepted"
  • UNDERSTANDING PERFORMANCE
    • Benchmarking Success
    • Match Rate vs. Reach Rate
  • Learn More
    • Conversion Lift Analysis (Beta)
    • Experimental Ad Destinations (Beta)
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  1. Managing Your Account

Upgrade Subscription

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Last updated 11 days ago

Upgrading your subscription in Primer is simple. Follow these steps to update your plan and increase the number of active audience slots:

Navigate to the Settings Page

From the left-hand menu inside the Primer app, click on Settings.

View Your Plan

Once on the Settings page, you can see your current plan, including whether you’re on a free trial, an active subscription, or if you have a past-due or inactive account.

Upgrade Your Plan

To upgrade your plan, click the Manage Plan button. You’ll also receive a 17% discount if you switch to an annual plan.

For More Than 12 Audiences

If you need 12 or more active audience slots per month, we recommend scheduling a quick conversation with our sales team. This allows us to ensure you get the optimal number of audience slots tailored to your ad spend and needs. You can see more about our tiers on our pricing page.

By following these steps, you can easily upgrade your subscription and maximize the effectiveness of your campaigns. If you have any questions, feel free to reach out to our support team!