Connecting the Primer Pixel
To take advantage of Primer's conversion tracking, particularly our Lift Analysis, you need to install the Primer Web Script (aka a website tracking script). Below are instructions.
Get your customized tracking script on the Connections page
Visit the Connections Page --> Website Tracking tab to find your customized script.
Copy the Primer snippet below and paste it in the<head>of your website or see instructions below for installing via Google Tag Manager.
Google Tag Manager Installation
Step 1: Create Google Tag Manager Tag
Log in to Google Tag Manager
Navigate to "Tags" section
Click "New" to create a new tag
Choose "Custom HTML" as the tag type
Paste your prepared script (from step 1) into the HTML field
Step 2: Set Up Triggers
In the tag configuration, click on the "Triggering" section
Click the "+" to add a new trigger
Choose "Page View" as the trigger type
(Optional) Under "This trigger fires on", specify the URLs to run the script on
For example: "Page URL" contains "/marketing/"
Or list specific pages: "Page Path" equals "/landing-page-1/"
Step 3: Name your tag & hit "Save"
Step 4: Press Submit to publish the new tag
Step 5: Final Steps:
Navigate to your own website to fire the script
Navigate back to https://my.sayprimer.com/connections?tab=Website%20Tracking and verify the connected the connected status.
Debug: If connected status not seen, repeats steps a and b again. Inspect the site to ensure pixel is installed and firing, etc..
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