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Installing the Pixel

To take advantage of Primer's conversion tracking, particularly our Lift Analysis, you need to install the Primer Web Script (aka a website tracking script). Below are instructions.

Get your customized tracking script on the Connections page

Visit the Connections Page --> Website Tracking tab to find your customized script.

Copy the Primer snippet below and paste it in the<head>of your website or see instructions below for installing via Google Tag Manager.

Google Tag Manager Installation

Step 1: Create Google Tag Manager Tag

  • Choose "Custom HTML" as the tag type

  • Paste your prepared script (from step 1) into the HTML field

Step 2: Set Up Triggers

  • In the tag configuration, click on the "Triggering" section

  • Click the "+" to add a new trigger

  • Choose "Page View" as the trigger type

  • (Optional) Under "This trigger fires on", specify the URLs to run the script on

    • For example: "Page URL" contains "/marketing/"

    • Or list specific pages: "Page Path" equals "/landing-page-1/"

Step 3: Name your tag & hit "Save"

Step 4: Press Submit to publish the new tag

Step 5: Final Steps:

  • Navigate to your own website to fire the script

  • Navigate back to https://my.sayprimer.com/connections?tab=Website%20Tracking and verify the connected the connected status.

  • Debug: If connected status not seen, repeats steps a and b again. Inspect the site to ensure pixel is installed and firing, etc.

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