Issue: Junk Leads Because of Advantage+ Audience Setting

Meta now defaults to their Advantage+ Audience feature, which automatically expands targeting beyond your selected audience. We don’t recommend using this with Primer audiences, as it can dilute targeting precision. Follow the steps below to turn this setting off:

Steps to Turn Off Advantage+ Audience in Your Ad Set

Step 1: Locate the Advantage+ Audience Setting

• Open Facebook Ads Manager.

• Select the campaign or ad set where you want to disable Advantage+

• Scroll down to the Audience section.

• If you see the Advantage+on icon, it means Advantage+ Audience is currently active..

Step 2: Disable Advantage+ Audience

• Click the Remove Saved Audience button to eliminate the Advantage+ Audience feature from your ad set.

• Locate the option labeled Further limit the reach of your ads and select Switch setup to proceed.

Step 3: Configure Your Custom Audience

• Navigate to the Audience settings panel.

• Select Custom Audiences and add back the audience segments you want to target.

Step 4: Publish Your Changes

• After making the adjustments, click Publish to save your changes.

Your Advantage+ Audience should now be disabled, and your manual targeting will be applied instead.

Contact our Support team for additional help!