Primer Pixel (Beta)

To take advantage of Primer's conversion tracking, particularly our Lift Analysis, you need to install the Primer Pixel (aka a website tracking script). Below are instructions.

Step 1: Get your customized tracking script

Contact your Primer rep to have them privately send you a custom script for your site

Step 2: Create Google Tag Manager Tag

• Log in to Google Tag Manager

• Navigate to "Tags" section

• Click "New" to create a new tag

• Choose "Custom HTML" as the tag type

• Paste your prepared script (from step 1) into the HTML field

Step 3: Set Up Triggers

• In the tag configuration, click on the "Triggering" section

• Click the "+" to add a new trigger

• Choose "Page View" as the trigger type

• Under "This trigger fires on", specify the URLs to run the script on

  • For example: "Page URL" contains "/marketing/"

  • Or list specific pages: "Page Path" equals "/landing-page-1/"

• Save the trigger and link it to your tag

• Name and save your tag

• Press Submit to publish the new tag