Apply Audiences to Demand Gen Campaign

How to Add a Primer Customer List Audience to a Google Demand Gen Campaign

There are two quick ways to add a Primer Customer List audience to your Demand Gen campaign in Google Ads:

1. Via Audiences & Keywords

   1. Log into Google Ads and select your Demand Gen campaign under Campaigns.

   2. In the left-hand menu, go to Audiences & Keywords > Audiences.

   3. Click Edit Audience Segments and choose the relevant Ad Group.

   4. Search for or browse your Customer List, then click Save.

2. Via Campaign Settings

   1. Select your campaign and click the Settings icon.

   2. Choose the Ad Group you want to edit.

   3. Open the Audience dropdown and click the Pencil icon to edit.

   4. Search for or browse your Primer Customer List, then save your changes.

Why Use Primer Audiences? Primer audiences let you target Google YouTube, Display, and Discovery ads at a finer level than Google’s native options—ensuring your ads reach exactly the people you want.