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High Match Rate Audiences on the Facebooks Ads Platform
Primer gives you the ability to create high match rate Facebook custom audiences.
These audiences can be used across Facebook and Instagram ad placements.
Facebook prefers an overabundance of data. It provides an advantage for their algorithm, which identifies those users most likely to act in accordance with your campaign objective. Their minimum audience size requirement is meant to protect the privacy of the audience members, reducing the likelihood of identifying individuals via Facebook pixels or their actions on ads.
Based on extensive testing, we recommend the following audience sizes: