# Primer Playbooks & Use Cases

Primer is a powerful platform and allows you to easily harness the power of your data. Play books are broken out into 2 distinct categories:

### **Paid Social**

Covering use cases and tactics for ad platforms.

### **Inbound**

Covering use cases and tactics for Inbound motions.

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Please ensure you have [connected your CRM](https://my.sayprimer.com/connections) to Primer before attempting.
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