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Primer Playbooks & Use Cases

We've compiled some of the most repeated (and requested) Playbooks, so you can supercharge every part of your GTM efforts.

Primer is a powerful platform and allows you to easily harness the power of your data. Playbooks are broken out into 4 distinct categories:
Paid Social
Covering use cases and tactics for ad platforms.
Inbound
Covering use cases and tactics for Inbound motions.
Please ensure you have connected your CRM to Primer before attempting.
Outbound
Covering use cases and tactics for Outbound motions. This is most applicable for GTM teams executing email and 1:1 campaigns through providers like Outreach and Salesloft.
Please ensure you have connected your CRM to Primer before attempting.
Other
Covering direct mail, decision-maker gifting, and using LeanData to manage duplicates.

UNDERSTANDING PERFORMANCE - Previous

Match Rate vs. Reach Rate

Paid Social Playbooks

Last modified 5mo ago