Primer Playbooks & Use Cases

We've compiled some of the most repeated (and requested) Playbooks, so you can supercharge every part of your GTM efforts.

Primer is a powerful platform and allows you to easily harness the power of your data. Playbooks are broken out into 4 distinct categories:

Paid Social

Covering use cases and tactics for ad platforms.

Inbound

Covering use cases and tactics for Inbound motions.

Please ensure you have connected your CRM to Primer before attempting.

Outbound

Covering use cases and tactics for Outbound motions. This is most applicable for GTM teams executing email and 1:1 campaigns through providers like Outreach and Salesloft.

Please ensure you have connected your CRM to Primer before attempting.

Other

Covering direct mail, decision-maker gifting, and using LeanData to manage duplicates.