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Primer Playbooks & Use Cases
We've compiled some of the most repeated (and requested) Playbooks, so you can supercharge every part of your GTM efforts.
Primer is a powerful platform and allows you to easily harness the power of your data. Playbooks are broken out into 4 distinct categories:
Covering use cases and tactics for ad platforms.
Covering use cases and tactics for Inbound motions.
Covering use cases and tactics for Outbound motions. This is most applicable for GTM teams executing email and 1:1 campaigns through providers like Outreach and Salesloft.
Covering direct mail, decision-maker gifting, and using LeanData to manage duplicates.