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Welcome to Primer!
Integrations
Connecting Your CRM
Connecting Your Ad Platforms
BUILDING AUDIENCES
How to Build an Audience
Audience Best Practices
Glossary: Filters & Operators
Audience Statuses
SYNCING AUDIENCES
Syncing Your Audience
Ad Destinations & Best Practices
TROUBLESHOOTING AUDIENCES
My Audience Is Stuck In Building
My Audience Failed Because of Insufficient Credits
My Audience Criteria Is Too Broad
My Audience Isn’t Returning Any Results
Error: Facebook Custom Audiences Not Enabled
Error: Too Many Custom Audiences
Error: Paid Destination Failed
CREDITS
What are credits?
UNDERSTANDING PERFORMANCE
Benchmarking Success
Primer Conversion Report
Match Rate vs. Reach Rate
Learn More
Primer Playbooks & Use Cases
Paid Social Playbooks
Inbound Playbooks
Outbound Playbooks
Building Email Outbound Lists from Ad Audiences
Omnichannel ABM Audiences
Ad Audience Best Practices
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Release Notes
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Outbound Playbooks
Covering use cases and tactics for Outbound motions. This is most applicable for GTM teams executing email and 1:1 campaigns through providers like Outreach and Salesloft.
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Building Email Outbound Lists from Ad Audiences
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Inbound Lead Enrichment (Salesforce)
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Building Email Outbound Lists from Ad Audiences
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