Connecting the Primer Web Script
Last updated
Last updated
To take advantage of Primer's conversion tracking, particularly our , you need to install the Primer Web Script (aka a website tracking script). Below are instructions.
Visit the Connections Page --> tab to find your customized script.
Copy the Primer snippet below and paste it in the<head>of your website or see instructions below for installing via Google Tag Manager.
Navigate to "Tags" section
Click "New" to create a new tag
Choose "Custom HTML" as the tag type
Paste your prepared script (from step 1) into the HTML field
In the tag configuration, click on the "Triggering" section
Click the "+" to add a new trigger
Choose "Page View" as the trigger type
(Optional) Under "This trigger fires on", specify the URLs to run the script on
For example: "Page URL" contains "/marketing/"
Or list specific pages: "Page Path" equals "/landing-page-1/"
Step 3: Name your tag & hit "Save"
Step 4: Press Submit to publish the new tag
Step 5: Final Steps:
Navigate to your own website to fire the script
Debug: If connected status not seen, repeats steps a and b again. Inspect the site to ensure pixel is installed and firing, etc..
Log in to
Navigate back to and verify the connected the connected status.
