Apply Audiences to PMax Campaigns As Signals

How to Apply Primer Audiences as Signals for Performance Max Campaigns

1. Navigate to Google Ads Manager

   • Sign into your Google Ads account and head to the Campaigns tab.

2. Select Your Performance Max Campaign

   • Find and click on the Performance Max campaign you want to edit.

3. Open Asset Groups

   • Within the campaign, go to Asset Groups.

4. Edit Audience Signals

   • Click the Edit icon next to Signals.

5. Search or Browse Your Customer Lists

   • Look for the Primer audiences you want to use as signals.

   • You can search by audience name or browse through your lists to locate them.

6. Apply and Save

   • Add each relevant Primer audience (e.g., audiences that represent your ICP).

   • Click Save to finalize the changes.

Once saved, you’re all set! Your Performance Max campaign will now use these Primer audiences as signals to optimize targeting and performance.