Getting Started

Primer allows you to easily harness the power of your data and other data providers to supercharge every part of your Go-To-Market strategy. Check out this quick video to get acquainted with Primer.
Everything in Primer begins and ends with an Audience. Audiences are composed of Companies or of People from Companies. First, we will show you how to set up your Primer account and connect data sources and destinations. Then, we will highlight the most popular Plays that can be executed within Primer. As you read further, remember that Primer is not a one-size-fits-all approach and there are many ways to customize Primer based on your specific use case. The Primer team will help you along the way to ensure you're always getting the most out of using Primer.