We strive to provide you with the most up-to-date and accurate data to build your audiences. We leverage our data providers’ APIs for real-time data retrieval to ensure that you have access to the freshest information. However, it's important to understand the limitations of these APIs, especially when it comes to filtering by job titles.
Job Title Matching
Our data providers utilize a fuzzy match approach when searching for job titles based on a person's current or previous positions. This means that when you search for a specific job title, the API will return not only exact matches but also variations that contain the keywords you specified.
For example, if you're searching for a job title like "product manager," the API may return results for individuals with titles such as "product marketing manager" or "growth product manager" if they contain the keywords "product manager."
It's essential to note that these matches may be based on either the person's current job title or a previous one, depending on the information available from the data providers.
Using Exclusionary Keywords
To refine your search results and exclude certain job titles, we recommend using exclusionary keywords. This means specifying job titles you want to avoid. For instance, if you wish to exclude "growth product managers" or "product marketing managers" from your results, you can include "marketing" and "growth" as exclusion keywords using the 'is not' operator.
By using exclusionary keywords, you can fine-tune your searches and get more accurate results. However, please be aware that some results may still occasionally slip through the cracks due to the fuzzy matching nature of the API.
Data Vetting for CRM and Sales Sync
If you're building audiences to sync into your CRM or if you’re providing audience output to your sales team, we strongly recommend conducting a data vetting process before syncing. This ensures that the data aligns with your specific criteria and requirements, minimizing any discrepancies.
We understand the importance of precise job title matching, and we are actively working on improving our integration with data providers. Our goal is to enhance our system to search for exact match current job titles, reducing the likelihood of irrelevant results. We are also collaborating closely with our partners to implement these enhancements effectively.
If you have any additional questions or require further assistance, please don't hesitate to reach out to our support team. We are here to help you make the most of Primer!