Glossary: Filters & Operators
To build your audience, you'll need to input two types of filters: Company Details and Person Details. Below, find the list of all filters and their definitions.
Note that Primer allows you to use 255 inputs per filter.
Filters in Primer fall into one of two categories: Company Filters and Person Filters.
🏢 Company: These are details that are stored at the company (or account) level. This will help you define the firmographics of your audience.
👤 Person: These are details stored at the individual person (lead or contact) level. This will help you define exactly who qualifies for your audience.
Here's a complete list of all filters as well as the operators and field type of each:
Company
| Filter Name | Operator | Field Type |
|---|---|---|
Annual Revenue | Greater Than, Less Than, Range | Integer |
Company Location | Is (Multiple), Is Not (Multiple) | Comma Separated List |
Domain | Is (Multiple) | Comma Separated List |
Founded Year | Greater Than, Less Than, Range, Is Exactly | Integer |
Funding Total | Greater Than, Less Than, Range | Integer |
Headcount | Range | Integer |
Industry | Is (Multiple), Is Not (Multiple) | Dropdown Picklist |
Keywords | Is (Multiple), Is Not (Multiple) | Comma Separated List |
Last Funding Round Amount Range | Greater Than, Less Than, Range, Is Exactly | Integer |
Last Funding Round Date | On, Before, After, Range | Date |
Last Funding Round Date | Last Days, Next Days, Before Days, After Days | Integer |
Technology | Includes, Is | Dropdown Picklist |
Technology Name | is | Comma Separated List |
Total Funding Range | Greater Than, Less Than, Range, Is Exactly | Integer |
People
| Filter Name | Operator | Field Type |
|---|---|---|
Contacts Who Have Title | True/False | Radio Button (Single Selection) |
Department, Subdepartment | Is (Multiple), Is Not (Multiple) | Comma Separated List |
Domain | Is (Multiple), Is Not (Multiple) | Comma Separated List |
Job Title | Is (Multiple), Is Not (Multiple) | Comma Separated List |
Person-location | Is (Multiple), Is Not (Multiple) | Comma Separated List |
Seniority Level | Is (Multiple), Is Not (Multiple) | Comma Separated List |
Technology | Includes | Picklist or Comma Separated List |
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