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Glossary: Filters & Operators

To build your audience, you'll need to input two types of filters: Company Details and Person Details. Below, find the list of all filters and their definitions.

Filters in Primer fall into one of two categories: Company Filters and Person Filters.
🏢 Company: These are details that are stored at the company (or account) level. This will help you define the firmographics of your audience.
👤 Person: These are details stored at the individual person (lead or contact) level. This will help you define exactly who qualifies for your audience. 
Here's a complete list of all filters as well as the operators and field type of each:
Company
Filter Name
Operator
Field Type
Annual Revenue
Greater Than, Less Than, Range
Integer
Company Location
Is (Multiple), Is Not (Multiple)
Comma Separated List
Domain
Is (Multiple)
Comma Separated List
Founded Year
Greater Than, Less Than, Range, Is Exactly
Integer
Funding Total
Greater Than, Less Than, Range
Integer
Headcount
Range
Integer
Industry
Is (Multiple), Is Not (Multiple)
Dropdown Picklist
Keywords
Is (Multiple), Is Not (Multiple)
Comma Separated List
Last Funding Round Amount Range
Greater Than, Less Than, Range, Is Exactly
Integer
Last Funding Round Date
On, Before, After, Range
Date
Last Funding Round Date
Last Days, Next Days, Before Days, After Days
Integer
Technology
Includes, Is
Dropdown Picklist
Technology Name
is
Comma Separated List
Total Funding Range
Greater Than, Less Than, Range, Is Exactly
Integer
People
Filter Name
Operator
Field Type
Contacts Who Have Title
True/False
Radio Button (Single Selection)
Department, Subdepartment
Is (Multiple), Is Not (Multiple)
Comma Separated List
Domain
Is (Multiple), Is Not (Multiple)
Comma Separated List
Job Title
Is (Multiple), Is Not (Multiple)
Comma Separated List
Person-location
Is (Multiple), Is Not (Multiple)
Comma Separated List
Seniority Level
Is (Multiple), Is Not (Multiple)
Comma Separated List
Technology
Includes
Picklist or Comma Separated List

Filter Name	Operator	Field Type
Annual Revenue	Greater Than, Less Than, Range	Integer
Company Location	Is (Multiple), Is Not (Multiple)	Comma Separated List
Domain	Is (Multiple)	Comma Separated List
Founded Year	Greater Than, Less Than, Range, Is Exactly	Integer
Funding Total	Greater Than, Less Than, Range	Integer
Headcount	Range	Integer
Industry	Is (Multiple), Is Not (Multiple)	Dropdown Picklist
Keywords	Is (Multiple), Is Not (Multiple)	Comma Separated List
Last Funding Round Amount Range	Greater Than, Less Than, Range, Is Exactly	Integer
Last Funding Round Date	On, Before, After, Range	Date
Last Funding Round Date	Last Days, Next Days, Before Days, After Days	Integer
Technology	Includes, Is	Dropdown Picklist
Technology Name	is	Comma Separated List
Total Funding Range	Greater Than, Less Than, Range, Is Exactly	Integer

Filter Name	Operator	Field Type
Contacts Who Have Title	True/False	Radio Button (Single Selection)
Department, Subdepartment	Is (Multiple), Is Not (Multiple)	Comma Separated List
Domain	Is (Multiple), Is Not (Multiple)	Comma Separated List
Job Title	Is (Multiple), Is Not (Multiple)	Comma Separated List
Person-location	Is (Multiple), Is Not (Multiple)	Comma Separated List
Seniority Level	Is (Multiple), Is Not (Multiple)	Comma Separated List
Technology	Includes	Picklist or Comma Separated List

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Last modified 2mo ago