Audience Best Practices

Here are some best practices to ensure you make the most of your Primer experience:

1. Audience Precision

• Create audiences that closely align with your Ideal Customer Profile (ICP). This helps you reach the most relevant leads. Need help understanding how to align your filter criteria with your ICP? We're here to help! Reach out to Support and we'll provide direction.

2. Enrichment for Outbound

• Utilize our enrichment option for Outbound campaigns. Sync this enriched data directly with your CRM for optimal results. 📈

3. Effective Exclusion Lists

• Employ exclusion lists for both companies and individuals to prevent acquiring data you already have, such as existing customers and open opportunities. 🚫

4. Audience Size Consideration

• Ensure your audiences are large enough to achieve sufficient match rates for successful paid destinations:

  • LinkedIn (LI): Minimum 300 people for audience creation.

  • Facebook (FB): Technically 100, but best performance is often seen with >4,000.

  • Google: Technically 1,000, but better results are typically achieved with >10,000.

5. Audience Size Optimization

• Primer currently limits audience sizes to 100,000 companies and 100,000 people. Here's more information on getting your audience size below this limit.

By following these best practices, you can maximize the effectiveness of your Primer audiences. If you have any questions or need further guidance, feel free to reach out to our Support team. We're here to help you succeed! 🌟🚀