Error: Facebook Permissions

When trying to sync an audience, connect Facebook to Primer, or execute actions from Primer to Facebook, you may encounter Facebook Error 200 – Permissions Error. This error usually indicates an issue with account permissions between your Facebook account and Primer.

Quick Fix: Reauthorize Your Facebook Account

In most cases, the easiest solution to Error 200 is to reauthorize your Facebook account within Primer. This step refreshes permissions and often resolves the issue immediately.

Common Causes of Facebook Error 200

This permissions error can stem from several common issues. Below are the primary causes and troubleshooting steps to help you resolve the error effectively.

1. Insufficient Administrative Permissions on Facebook Ad or Business Accounts

• Explanation: Facebook requires specific roles or permissions to allow third-party applications like Primer to access and manage assets within Business or Ad accounts. If you don’t have the necessary role (e.g., Admin, Advertiser) on these accounts, you may encounter Error 200.

• Solution: Confirm that your Facebook account has the appropriate permissions for the relevant Ad or Business account by checking your assigned role in Facebook Business Manager.

2. Expired or Revoked Access Tokens

• Explanation: Access tokens, which allow applications like Primer to interact with Facebook, can expire or be revoked due to security or privacy settings. When a token expires, permissions are interrupted, resulting in Error 200.

• Solution: Log out of Facebook in Primer, then log back in to refresh your access token and permissions.

3. Missing Required Permissions During App Authentication

• Explanation: When connecting Facebook to Primer, you need to grant certain permissions to enable full functionality. If any essential permissions were skipped or declined, Facebook may restrict some actions, leading to Error 200.

• Solution: Reauthorize Facebook within Primer, making sure to grant all requested permissions during the login process.

4. Two-Factor Authentication (2FA) Discrepancies

• Explanation: Inconsistent two-factor authentication settings across linked Facebook accounts (e.g., if you use multiple Facebook accounts for business purposes) can sometimes trigger permission errors.

• Solution: Ensure that two-factor authentication is set up consistently across any linked accounts in Business Manager to prevent access issues.

Step-by-Step Troubleshooting Guide

1. Log Out of Facebook in Primer: Disconnect Facebook within your account settings in Primer.

2. Reauthorize Facebook: Log back in to Facebook from Primer, ensuring you grant all requested permissions.

3. Confirm Admin Permissions in Business Manager: Check your role in Facebook Business Manager to confirm that you have the necessary permissions (e.g., Admin or Advertiser) for accessing Business and Ad accounts.

4. Verify 2FA Consistency: Ensure that two-factor authentication is set up consistently across all linked accounts to avoid access issues.

If reauthorization and these checks don’t resolve the error, please reach out to Primer support for additional assistance.