Using Website Reveal Data in Audiences

🎯 Using Website Reveal Filters

You can use Website Reveal data in your filters to create targeted audiences or retarget visitors.

Here are a few examples:

  • Retarget identified U.S. contacts: Reach out to contacts we’ve de-anonymized from U.S. website visits.

  • Retarget identified companies (worldwide): Build campaigns for companies visiting your site, even if their visitors remain anonymous.

  • Filter by traffic source: Target visitors based on UTM tags or referring pages — helpful for analyzing high-traffic sources or campaigns.

  • Combine with CRM filters: Exclude existing customers or open opportunities to focus on new prospects.

Example play:

Retarget visitors who viewed your pricing or documentation pages but aren’t yet in Salesforce as customers or opportunities.

Website Reveal filters update automatically as new visitors are identified, so your audiences stay fresh without manual effort.

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