ABM Aircover Across Paid Social

You can use your CRM account lists to run targeted campaigns across LinkedIn, Meta, Google, YouTube, and Display.

Follow the steps below to set up and launch a cross-channel ABM campaign using imported accounts and persona filters in Primer.

For results and additional setup context, refer to the guide here: ABM Use Case

Steps for Targeted Cross-Channel Advertising:

Import Your Target Account List

You can import accounts into Primer in one of two ways:

• Connect your CRM (Salesforce or HubSpot) and pull in your account lists

• Upload a CSV file with your target account data

Apply Persona Filters

After importing your accounts, apply filters to narrow down to relevant contacts:

• Department (e.g., Marketing, Finance, IT)

• Job Title

• Seniority

This ensures that ads reach relevant stakeholders (e.g., champions, decision-makers).

Choose Channels

Select one or more of the following ad platforms to push your audience to:

• LinkedIn

• Meta

• Google Ads

• YouTube

Then click “Finish & Run” to sync your audience.

✅ Primer handles audience matching automatically. Typical match rates:

• LinkedIn: up to ~85%

• Google: around ~30%

Launch Campaigns in Ad Managers

Go to your selected ad platforms and set up ad campaigns using the synced audiences. Start with awareness-stage ads targeting your refined account + persona lists.

Target Accounts Based on Funnel Stage

Primer supports additional audience segmentation from your CRM:

• Intent-based audiences: Accounts showing buyer intent

• Engaged leads: Accounts that have recently taken action (e.g., content download)

• Open opportunities: Expand targeting to include procurement, finance, and legal stakeholders

Use these audiences to run mid- and bottom-of-funnel campaigns.

Measure Results with Holdout Groups

Primer automatically creates a holdout group for each audience. This allows you to measure the incremental lift of your advertising campaigns — independent of other activities like:

• Sales outreach

• Field events

• Direct mail

With these steps, your multi-channel ABM campaign is now live and measurable across every stage of the funnel.