> For the complete documentation index, see [llms.txt](https://support.sayprimer.com/primer/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.sayprimer.com/primer/use-cases/google-demand-gen-campaigns.md).

# Google Demand Gen Campaigns

{% embed url="<https://www.loom.com/share/5737b3a15937456680773c139171c3ad>" %}

#### **How to Add a Primer Customer List Audience to a Google Demand Gen Campaign**

There are two quick ways to add a Primer Customer List audience to your Demand Gen campaign in Google Ads:

* **Via Audiences & Keywords**
  * Log into Google Ads and select your Demand Gen campaign under **Campaigns**.
  * In the left-hand menu, go to **Audiences & Keywords** > **Audiences**.
  * Click **Edit Audience Segments** and choose the relevant Ad Group.
  * Search for or browse your Customer List, then click **Save**.
* **Via Campaign Settings**
  * Select your campaign and click the **Settings** icon.
  * Choose the Ad Group you want to edit.
  * Open the **Audience** dropdown and click the **Pencil** icon to edit.
  * Search for or browse your Primer Customer List, then save your changes.

#### **Why Use Primer Audiences?**

Primer audiences let you target Google YouTube, Display, and Discovery ads at a finer level than Google’s native options—ensuring your ads reach exactly the people you want.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://support.sayprimer.com/primer/use-cases/google-demand-gen-campaigns.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.