# Google Demand Gen Campaigns

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#### **How to Add a Primer Customer List Audience to a Google Demand Gen Campaign**

There are two quick ways to add a Primer Customer List audience to your Demand Gen campaign in Google Ads:

* **Via Audiences & Keywords**
  * Log into Google Ads and select your Demand Gen campaign under **Campaigns**.
  * In the left-hand menu, go to **Audiences & Keywords** > **Audiences**.
  * Click **Edit Audience Segments** and choose the relevant Ad Group.
  * Search for or browse your Customer List, then click **Save**.
* **Via Campaign Settings**
  * Select your campaign and click the **Settings** icon.
  * Choose the Ad Group you want to edit.
  * Open the **Audience** dropdown and click the **Pencil** icon to edit.
  * Search for or browse your Primer Customer List, then save your changes.

#### **Why Use Primer Audiences?**

Primer audiences let you target Google YouTube, Display, and Discovery ads at a finer level than Google’s native options—ensuring your ads reach exactly the people you want.