Ad Audience Enrichments

How does the Primer ensure that my ad audiences achieve the highest possible match rates?

When you sync an audience, Primer automatically enriches that audiences with the necessary data points to ensure your audience reaches as much of your target audience as possible.

Primer stacks data sources to achieve the highest possible fill rates on key fields to match the same person cross-channel. Primer uses its data depth to expand reach to more channels while keeping you focused on only your key accounts and decision-makers.

This is what allows Primer to expand B2B targeting to B2C channels so you can reach your ICP everywhere.

If you have questions about how Primer works or what to expect in terms of your match rate across channels, our Support team is here to help! Please reach out with any questions!