Audience Statuses

Audiences have the following statuses:

Draft Status

You can create and experiment with different audience filters even before you're ready to sync your audience to an ad destination. When you apply filters, all changes will be auto-saved and the audience will enter a draft status.

The default name of the audience will be the date and time you created the audience unless you choose to edit the name. You can see the date and time of the latest action taken on the audience in the section named "Last Updated At" at the bottom right.

Additionally, if you select to view the 'View Run Details' of the audience from the Audience Dashboard you can see a more detailed breakdown including the last edited date along with the user who last edited the audience.

Running Status

When an audience is drafted and you hit Finish & Run, the audience will go into a Running state. While completion times vary based on the filters applied while creating the audience, every audience should be delivered within 24 hours of submission. Is your audience taking longer than expected? Our Support team is here to help!

Incomplete Status

This is an error state! Please visit the audience and check the error. If it's not something you can resolve, our Support team is here to help!

Synced Status

This means the audience has been successfully synced to ad destinations. If you click view runs, you can see more detailed information about the audience.

The view runs modal contains a link to your audience in your ad destination, as well as a detailed history of each audiences sync.

Note: It can take up to 72 hours for audiences to fully match to LinkedIn and Google.