Matched Audience Size

Primer allows you to check the match rates of your audiences across Google, Meta, and LinkedIn—without needing to log into each platform. Follow the steps below to view your matched audience size directly within Primer.

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Steps to Check Your Audience Match Rates:

1. Navigate to Your Audience:

   • Go to the Audience you want to check.

2. Click "View Runs":

   • In the top-right corner of the audience page, you’ll see a button labeled View Runs. Click on it.

1. View Matched Audience Size:

• After clicking View Runs, you’ll see a detailed breakdown of your audience syncs. The Matched Size column (on the far right) will display how many users were matched across Google, Meta, and LinkedIn.

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Note: Match rates may vary by platform, and syncing times differ.

It takes up to 72 hours for Google and LinkedIn to fully match. Meta matches within 4 hours.

For more detailed information about match rates and how the audience size affects your campaigns, check out our Understanding Audience Size and Performance Page.