Audience Sizes

Primer currently limits all audiences to 100k records. This is applicable both at the Company and People filter levels. These tips will help you narrow your audience below the 100k limit.

This limit of 100K is only present in Primer 1.0. With new and improved Primer 2.0 you can create audience as big as 3 Million!

When your audience is too broad and you need to refine it consider these tips:

1. Tweak Company Filters

  • Modify your Company filters. For instance, if your Employee Size filter is 1 - 100, consider narrowing it down to 1 - 50. Then, create another audience with Employee Size 51 - 100.

  • If you've chosen multiple Company Locations, such as the United States and Europe, think about using just the United States for this audience. You can save Europe for another audience with different filters. 🏒

  • If you are happy with your audience and want to split it into multiple audiences, you can do this most easily by applying Headcount filters and duplicating the audience until you've captured the target audience. You can then join these audiences into a single campaign once synced to an ad provider.

2. Fine-Tune People Filters

  • Adjust your People filters. If you initially selected 5 Job Titles, consider reducing it to 2 or 3 until your audience size reaches the desired level.

  • Another option is to limit the number of people per company to shrink the list. πŸ§‘β€πŸ’Ό

By following these steps, you can tailor your audience to meet your specific needs. Feel free to experiment until you find the perfect fit! If you have any questions or need further assistance, reach out to our Support team!

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