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  • Welcome to Primer!
  • Managing Your Account
    • Invite a User to Your Primer Account
    • Change User Role
    • Upgrade Subscription
    • Cancel Subscription
  • Product Changelog
  • An Introduction to Primer's Database
  • Integrations
    • Connecting Your Ad Platforms
    • Connecting Salesforce to Primer
      • Salesforce Requirements and Permissions
      • Available Salesforce Data
      • Troubleshooting Your Salesforce CRM Connection to Primer
  • BUILDING AUDIENCES
    • How to Build an Audience
      • Primer Filter Criteria
        • Department Definitions
        • Industry Definitions
      • Salesforce Filter Criter
      • Using CSVs as Filter Criteria
      • Understanding Salesforce and CSV Match Rates
      • Audience Size Estimates, Summary & Limits
      • Audience Summary
      • Audience Preview
      • Audience Match Rate Estimates
      • Understanding Audience Size and Performance
    • Managing Audiences
      • Audience Statuses
      • Matched Audience Size
      • Audiences Dynamically Update
      • Active Audience Slots
  • SYNCING AUDIENCES
    • Syncing Your Audience
    • Ad Destinations & Best Practices
      • LinkedIn Ads
      • Facebooks Ads
        • Facebook Intro for B2B Marketers
      • Google Ads
        • Google Match Rates
        • Google Ads Metrics
  • TROUBLESHOOTING INTEGRATIONS
    • Meta Troubleshooting
      • Error: Facebook Custom Audiences Terms of Service
      • Error: Facebook Ad Account Not Associated with a Business
      • Error: Facebook Permissions
      • Error: Too Many Custom Audiences in Facebook
    • Google Troubleshooting
      • Error: Google "Please verify that the account has been whitelisted."
      • Troubleshooting: How to Share Audiences Between Google Ads and DV360
      • Trouble Locating a Specific Audience in Google
      • Trouble Understanding Google Match Rate vs. Audience Size
  • UNDERSTANDING PERFORMANCE
    • Benchmarking Success
    • Match Rate vs. Reach Rate
  • Learn More
    • Conversion Lift Analysis (Beta)
    • Experimental Ad Destinations (Beta)
    • Primer Playbooks & Use Cases
      • Paid Social Playbooks
        • Paid Social Lead Generation
      • Ad Audience Best Practices
    • Information Security
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