FAQ's
Explore FAQ's about requesting, building and syncing audiences through Primer.
Audience States
For more information on Audience States, please see this section.
Why is my audience in read-only mode?
You can only edit an audience request that is in the 'Draft', "Built" or "Synced "status. For changing audiences in the "Building" or "Syncing" status, archive your existing audience, duplicate your audience, make necessary edits and submit again.
How can I edit my audience request in "Built" or "Synced"?
Click on the 3 dots on your dashboard to find the archive, duplicate and edit options.
Why can't I edit my audience name?
You can only edit your audience name while it is in a 'Draft' state.
Submitting an Audience Request
What should be the format for values in the
Location
filter? For example, should it be "United States" or "US"?You should enter the full name of the location. For example, "United States" or "United States of America".
Can Primer enrich my leads based on work email addresses without company domains?
No, we require first, last, and company domain fields to enrich your People.
Syncing Audiences to Ad destinations
Can I send audiences to Ad platforms via Primer without Ad profile enrichment?
No. All audiences sent to ad destinations via Primer are automatically enriched with Ad profile data.
How long after an Ad audience is marked 'Complete' in Primer can I expect to see it in my ad destination?
You should be able to view the ad audience within 24-48 hours after it is marked completed in Primer.
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