Audience Best Practices

Here are some best practices to ensure you make the most of your Primer experience:

1. Audience Precision

• Create audiences that closely align with your Ideal Customer Profile (ICP). This helps you reach the most relevant leads. Need help understanding how to align your filter criteria with your ICP? We're here to help! Reach out to Support and we'll provide direction.

Although this feature isn't yet available in Primer 2.0, rest assured it's in the pipeline for future updates. In the interim, if you require outbound enrichment, our Support team is ready to assist. Just drop us a message via Intercom, and we'll swiftly take care of your request for you.

While this feature isn't currently accessible in Primer 2.0, it's on our roadmap for upcoming release.

2. Audience Size Consideration

• Ensure your audiences are large enough to achieve sufficient match rates for successful paid destinations:

  • LinkedIn (LI): Minimum 300 people for audience creation.

  • Facebook (FB): Technically 100, but best performance is often seen with >4,000.

  • Google: Technically 1,000, but better results are typically achieved with >10,000.

3. Audience Size Optimization

• Primer currently limits audience sizes to 3M companies and 3M people.

By following these best practices, you can maximize the effectiveness of your Primer audiences. If you have any questions or need further guidance, feel free to reach out to our Support team. We're here to help you succeed! 🌟🚀